Director, Marketing D2C eCommerce

Yubico; Montreal; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a strategic and creative Director of Marketing D2C eCommerce. This pivotal role involves producing campaigns that drive awareness and revenue for innovative security solutions. You will collaborate with cross-functional teams to develop and execute marketing strategies that engage and convert consumers. Ideal candidates will possess a strong background in e-commerce and digital marketing, with a proven track record of success. Join a diverse and inclusive team committed to making secure login accessible for all, while enjoying the freedom and flexibility to thrive in a dynamic work environment.

Benefits

Flexible work arrangements

Team building events

Employee Resource Groups

Philanthropic initiatives

Remote work options

Qualifications

• 8+ years in e-commerce growth and digital marketing.
• Strong understanding of e-commerce trends and analytics.
• Experience managing large marketing budgets.

Responsibilities

• Develop strategies to drive business growth and revenue.
• Collaborate with teams to create engaging marketing campaigns.
• Analyze data to improve marketing effectiveness and ROI.

Skills

E-commerce growth

Digital marketing

Data analysis

Leadership

Communication

SEO/SEM

Project management

Performance marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Shopify

Klaviyo

Meta Commerce

Job description

Director, Marketing D2C eCommerce

Meet Yubico: the inventor of the YubiKey ––the world's first and leading security key. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

At Yubico, we offer:

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.

Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world.

Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace.

The Role:

We are looking for a strategic and creative Director, Marketing D2C eCommerce for our Consumer Technology markets. You will produce campaigns for consumers and lead the marketing efforts to drive awareness of our world famous YubiKeys and increase revenue for Yubico’s D2C e-commerce platforms. To ensure successful strategy building and execution of all campaigns you will work closely with cross-functional team members.

Key traits for this role include an entrepreneurial mindset, a data-driven approach, and strong leadership and communication skills. The ideal candidate will have a strong background in marketing and consumer technology (cybersecurity experience is a plus) with a proven track record of managing successful e-commerce campaigns for small businesses and consumers across D2C, partner and affiliate platforms, and marketplaces.

Tasks & Responsibilities:

• Develop e-commerce and digital marketing strategies, plans and programs to drive business growth objectives, help develop merchandising, marketing & creative strategies to grow revenue & profitability.
• Collaborate with cross-functional teams including product marketing, digital marketing, content, and sales to create compelling campaigns that engage, educate and convert consumers.
• Manage marketing budget, allocate resources effectively, and measure the ROI of marketing initiatives.
• Collaborate with product development teams to create compelling value propositions and go-to-market strategies.
• Align marketing efforts with overall business objectives, defining, tracking and optimizing against marketing KPIs consistent with our financial targets.
• Develop product positioning, messaging, and go-to-market plans to ensure successful product launches and adoption. Ensure consistent messaging across all marketing channels and materials.
• Collaborate with the broader e-commerce team to understand sales trends, product performance, and upcoming campaigns to inform upcoming e-commerce product assortments.
• Gather insights on top-performing products, customer feedback, and areas of opportunity for growth.
• Lead strategic planning sessions with global, internal, and external stakeholders.
• Manage campaign optimization for site traffic and conversion to sales.
• Identify new opportunities and lead initiatives to enhance customer engagement and acquisition.
• Lead the execution of marketing campaigns from concept to launch.
• Analyze data and trends to continuously improve marketing effectiveness and ROI.
• Work with the Global Communications team to analyze and optimize across organic search and social, video and community channels to raise awareness and increase brand awareness.
• Prepare and present reports to cross-functional teams and leadership on key metrics and insights.

Basic Qualifications:

• 8+ years' experience in e-commerce growth, digital marketing, or marketplace optimization (e.g., Amazon, Best Buy, Walmart, owned channel, etc.).
• Successful track record in a senior marketing D2C e-commerce role.
• Experience working collaboratively within the ecommerce business as well as cross department, cross channel, cross company and externally to educate, influence and successfully launch digital and omni-channel programs.
• Demonstrated ability for developing multi-year and annual strategic plans that include assumptions and forecasts.
• Strong understanding of e-commerce trends, analytics, and customer preferences.
• Demonstrable experience with and understanding of SEO/SEM, marketing database, email, social media and/or digital advertising campaigns.
• Demonstrated critical thinking and analytical skills at the strategic and tactical levels.
• Utilizes data to make decisions. Strong data acumen. Hands-on experience gathering data and insights through various analytics tools including Google Analytics.
• Experience managing large budgets ($2 million+ annual) across multiple channels in multiple geographic regions.
• Mastery of project management, including the ability to prioritize work, delegate workload and manage the demands of a fast-paced environment and tight deadlines.
• A deep understanding of performance marketing across various channels, including Google Ads, Facebook Ads, and Amazon Ads, is essential.
• Deep understanding of and experience with leading e-commerce platforms and tools (e.g., Shopify, Klaviyo, Meta Commerce, Google for Business, etc.).

We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team.