CRM Marketing Technical Consultant

Valtech; Montreal; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a CRM Marketing Technical Consultant to join their expanding Experience and Commerce consulting team. This role is pivotal in supporting and leading projects that utilize various Martech platforms across diverse business verticals. You'll engage directly with clients to maximize their Martech investments while translating business requirements into actionable solutions. This position requires a blend of strategic thinking and technical implementation, offering a unique opportunity to drive innovative customer experiences. If you thrive in a collaborative yet autonomous environment and have a passion for eCommerce, this role is for you.

Qualifications

• 5+ years in eCommerce strategy and journey orchestration with enterprise accounts.
• Strong knowledge of customer engagement platforms and personalization.

Responsibilities

• Provide high-level consulting services focused on customer engagement.
• Lead project discovery sessions to map customer journeys.
• Own operational groups to deliver exceptional consulting services.

Skills

eCommerce strategy

journey orchestration

Customer Data platforms

Customer engagement platforms

personalization

communication skills

business acumen

leadership

Education

University education in eCommerce

IT or business administration

Tools

Bloomreach

Tealium

Segment

Job description

The role involves supporting and leading projects that leverage various Martech platforms across multiple business verticals.

At Valtech, we’ve got opportunities to offer you — for learning; for growing; for making world-changing impact; for being a real agent of change. Our global workforce exists to unlock a better way to experience the world, and that all starts with our workplace. We’re proud of:

The CRM Marketing Technical Consultant, part of the Experience and Commerce consulting team, which is currently expanding provides consulting services and delivers mandates.

The role involves supporting and leading projects that leverage various Martech platforms across multiple business verticals, including B2C, B2B, and B2B2C. The focus is on translating business requirements into actionable solutions and ensuring the successful activation of Martech tools.

The role requires the ability to connect marketing strategies with technological implementation. It involves direct interaction with clients to help them maximize the value of their Martech investments and support the delivery of innovative customer experiences.

Although the role operates within a collaborative team environment, it also requires a high degree of autonomy and an entrepreneurial mindset to drive projects forward independently.

Role Responsibilities

Consulting & Strategic Planning:

• Offer high-level consulting services and execute mandates focused on customer engagement and customer life-cycle management.
• Spearhead and conduct extensive project discovery sessions to delve deep into business requirements, map customer journey and related strategic needs.
• From data requirement to orchestrating an omnichannel journey: strategize to create unique and personalized customer journeys that moves the needle.
• Conceptualize epics and stories, subsequently building and prioritizing robust project backlogs, ensuring that assumptions and dependencies are duly considered.
• Develop processes and coaching to guide and support to a full potential usage of the ecosystem by the clients’ team.
• Collaborate with solution architects, marketing specialists to bridge the gap between business requirements and technical necessities.
• Engage in strategic endeavors, assisting clients in both defining and achieving present and future business aspirations.
• Partner with client partners to leverage synergies across mandates, promoting a cohesive sharing of strategic insights.

Operational Excellence & Monitoring:

• Own the orchestration of operational groups, ensuring they synergize to deliver exceptional consulting services to clients.
• Track vital metrics and KPIs to gauge the ROI of projects, and proactively monitor the overall performance, emphasizing an ROI-centric approach in every client deliverable.
• Lead client teams towards a culture of Performance Measurement, showcasing the potential of key KPIs in their deliverables.
• Supervise and refine the client backlog to ensure it aligns with the client's vision and business objectives, spotlighting areas ripe for consulting services intervention.
• Assess clients' eCommerce performance against set business objectives, proactively pinpointing areas of improvement, and ensuring that these insights are relayed back to the client with the support of the client partner.

Sales & Business Development:

• Recognize consulting service needs of clients, position them in sync with other offerings, price them competitively, and ensure their delivery adds substantial value to clients.
• Engage in sales pitches, encompassing concept creation, methodology definition, costing, and final presentation.
• Spot growth opportunities within existing client relationships and collaborate with the client partner to propose services.

Requirements

• Minimum of 5 years experience in eCommerce strategy and/or journey orchestration (web/app/email/etc.) with enterprise accounts.
• Knowledge of Customer Data and Customer engagement platforms (e.g: Bloomreach, Tealium, Segment, etc.)
• Knowledge of personalization.
• Excellent oral and written language skill both in English and French preferably.
• A proactive leader with business acumen.
• Positive attitude and diplomatic approach to communication.
• Ability to communicate complex ideas in a simple way, including to a C-level audience.
• University education in eCommerce, IT, business administration or any other related field (or relevant experience).
• Experience or good understanding of B2B, B2C, D2C contexts and realities.

Your process

After submitting your application, you will hear from a member of our Talent Acquisition team if your skills and experience match the position. Be mindful of recruitment fraud by only replying and engaging with email contacts that end with the '@valtech.com' or ‘@kinandcarta.com’ domain.

We strive to create an inclusive environment for all candidates. If you have any specific requirements or need reasonable adjustments to participate in the application or interview process, please let us know at [e-mail].

About Valtech

Valtech, who recently acquired Kin + Carta , is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, our global team of 8,000 professionals in more than 60 offices help brands unlock value in a digitally accelerated world. At the intersection of insights and perspectives, we leverage the power of data, AI, creativity, and technology to achieve experience innovation for many of the world’s best-known organisations, including L’Oreal, NatWest, DWP, P&G, Volkswagen, and US department of Agriculture.

Valtech will always be recognized not just for the quality of the work we deliver, but for all the amazing people that make it happen. We work to create an equitable workplace that gives people from all backgrounds the support they need to thrive, grow and meet their goals (whatever they may be). At Valtech, we don’t just talk about how to get things done; we transform by doing.