Email Marketing Manager

DOE Media; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

Join a premier data-driven firm specializing in global digital advertising as an Email Marketing Manager. This role offers the chance to lead a dynamic team, craft innovative email strategies, and drive substantial growth for a diverse portfolio of clients. Embrace a culture of professionalism and creativity while working remotely. You'll oversee all aspects of email marketing, from strategy development to performance analysis, ensuring impactful campaigns that resonate with audiences. If you thrive in a fast-paced environment and are passionate about email marketing, this is your opportunity to make a significant impact in the industry.

Benefits

Unlimited Paid Time Off

Healthcare Coverage

Dental Care

Learning Opportunities

Qualifications

• 5+ years of email design experience in eCommerce or agency.
• Experience leading high-performing teams and managing client relationships.

Responsibilities

• Oversee email marketing strategies and client proposals.
• Lead a team to ensure high-quality email campaign execution.

Skills

Email Marketing Strategy

Klaviyo

A/B Testing

Data Analysis

Team Leadership

Creative Problem Solving

Client Communication

Tools

Email Marketing Platforms

eCommerce Tools

Job description

DOE Media is a premier, data-driven firm specializing in global digital advertising and retention marketing. Our expertise lies in crafting sophisticated solutions that drive substantial growth for partners, ranging from dynamic startups to Fortune 500 brands. With a versatile portfolio, we engage with both B2B and B2C partners, including eCommerce, franchises, luxury, technology, apps, sports, events, financial services, and retail. DOE Media has generated over $1 Billion in trackable, profitable online revenues.

Founded by seasoned entrepreneurs with a history of successfully building, scaling, and exiting direct-to-consumer (D2C) businesses, DOE Media is committed to delivering EBITDA-driven growth for our valued partners.

Embracing a culture built on the pillars of Data Over Ego, Partners as the Hero, Cutting Edge Knowledge - We are the Experts, Professionalism, and Work Ethic defines who we are. If your values resonate with ours, we're eager to meet you!

WHERE WE ARE GOING

Having propelled ourselves forward with an impressive $450+ million in digital ad spend and a remarkable $1 Billion in generated revenue over the past three years, our journey has been nothing short of extraordinary. Yet, we're not hitting the brakes; rather, we're gearing up for an ambitious future! Our sights are set on expanding our in-house team and client base sevenfold within the next five years.

As we continue to evolve, this is your golden opportunity to be an integral part of our forward-thinking journey. Join us and be a catalyst for the exciting chapters that lie ahead!

WHAT WE’RE LOOKING FOR

We are looking to hire an Email Marketing Manager to join our team. This position will oversee our agency-client relationships, build strategies to suit each client’s needs, and lead our Email team to make sure we hit our deadlines, goals, and deliver excellent results.

The Email Marketing Manager will oversee all projects, from the planning phase to final delivery. They will assist with mapping project scopes, drawing up work schedules, creative design, tracking milestones, and creating performance reports. This division is growing rapidly and needs a leader who can lead an eager team, create sustainable growth, and deliver high-quality results for our growing portfolio of email clients.

This position will also work alongside the executive team to institute advanced strategies across our roster of clients, training and leading our team of email professionals along the way.

WHAT YOU’LL DO

• Conduct individual client proposals to create customized flow and campaign strategies per each client
• Strategize with our current team to create client email/SMS calendars
• Manage and help train a team of email marketing specialists and graphic designers
• Generate eCommerce related KPIs and work to improve flows and campaign performance on a bi-weekly basis
• Develop testing processes and strategize A/B testing of messaging and imagery for flows and campaigns
• Hold bi-weekly/monthly performance meetings with each client, to report on previous performance, and recommend changes to improve future performance
• Ability to communicate with 10+ email clients

Email Flow Build Out

• Strategize, create, and implement automated email flows
• Guide team in A/B testing messaging and images for their clients in relevant parts of the funnel
• Provide guidance to team members on lead copywriting (if necessary) on all flow emails and work with clients on the appropriate tone of voice

Email Design Strategy and Execution

• Lead email design strategy, ensuring cohesive and impactful campaigns across the organization.
• Design and develop engaging and innovative email campaigns that align with brand guidelines and marketing objectives.
• Collaborate with marketing and content teams to create compelling email campaigns that drive engagement and conversions.
• Implement A/B testing for creatives in relevant parts of the funnel.
• Stay updated with the latest email design trends and best practices.
• Research other brands and develop strategic lifecycle marketing programs.
• Oversee and train a team of international designers, fostering creativity and high-quality deliverables.
• Assist creative partners in organizing assets and creating designs for both flows and campaigns.
• Implement assets into client email strategies and provide guidance on design changes to optimize performance.

WHAT YOU’LL BRING TO THE TABLE

• 5+ years of email design experience at an eCommerce brand or at an agency executing on email marketing strategy, campaigns, design and automated flows.
• 5+ years of experience working with Klaviyo or other email marketing and eCommerce platforms and tools.
• Comfortable working with creative partners to design emails, if not capable of designing them yourself.
• You are organized and detail-oriented -- you’re a process builder and a calendar keeper.
• You identify problems before they arise. You’re proactive, not reactive.
• Data doesn’t scare you. You are comfortable reporting KPIs directly to CEOs and other company stakeholders.
• You have experience leading and managing a high-performing team of designers.
• You have excellent communication skills - the kind where your message gets through to any audience. You will be the communication point between clients and internal media teams
• You have creative problem-solving capabilities: think outside the box, inside the box, and all around the box
• Ability to prioritize the priorities at the moment; know what you need to do and when you need to do it
• Collaborate effectively in a team environment
• Integrity, optimism, and respect regardless of the situation - non-negotiable

WHAT YOU’LL FIND HERE

• Benefits that matter like time off without limits, healthcare coverage, and more
• Learning from the best. Collectively, we have years of expertise in ecommerce, digital advertising, and brand optimization
• A challenge. We’re here to push you. Our goal is to give you experience and connections you won’t forget
• Access to our leadership, industry experts, and peers that care about you and your development

Job Type: Full-time

Work Location: Remote

• Dental care
• Paid time off

Schedule:

• Monday to Friday

Supplemental pay types:

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Management

• Industries

  Advertising Services

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