Senior Director, Brand Marketing

KOHO; Canada; Remote; CAD 80,000 - 150,000; Full time

Job summary

An innovative fintech company is seeking a Senior Director of Brand to redefine its identity and connect deeply with consumers. This high-impact role requires a visionary leader who can craft compelling narratives and execute consumer-focused strategies. With a commitment to transparency and empowerment, the company offers a collaborative environment where creativity thrives. As part of a remote-first culture, you'll have the tools to succeed from anywhere in Canada while driving brand loyalty and engagement. Join a team that values diverse perspectives and is dedicated to making a significant impact in the financial landscape.

Benefits

Company-wide summer wellness days

Winter holiday closure

Personal days

Wellness spending account

Maternity & parental leave top-up

Remote work budget

Access to performance coach

Annual training budget

Equity for every employee

Inclusive and accessible environment

Qualifications

• 10+ years in brand, marketing, or creative leadership roles.
• Proven success in scaling consumer-facing brands, especially in fintech.
• Stellar communication skills to engage the C-suite.

Responsibilities

• Shape a consumer-centric brand vision and strategy.
• Drive creation of impactful campaigns and messaging.
• Collaborate with teams to ensure consistent brand experience.

Skills

Brand Strategy

Marketing Leadership

Consumer Insights

Storytelling

Team Leadership

Consumer Engagement

Education

Bachelor's Degree in Marketing or related field

MBA or equivalent experience

Job description

About KOHO

KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1.5 million users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.

Discover our culture here and get the inside scoop from our team here!

The Opportunity:

We’re seeking a Senior Director of Brand to shape and amplify KOHO’s identity as the go-to fintech for consumers. This is a high-impact role for a visionary who can craft a brand that doesn’t just compete, it connects deeply with everyday people. You’ll champion a consumer-first narrative, bring high-horsepower execution to everything you do, and turn our brand into a household name that sparks trust, excitement, and loyalty.

What You’ll Do:

• Shape a Consumer-Centric Brand Vision: Define, own and champion a world-class brand and brand strategy.

• Be the Brand’s Biggest Advocate: Inspire employees, partners, and consumers alike by living and breathing our brand, making it a rallying cry for why we exist.

• Lead Consumer Focused Execution: Drive the creation of campaigns, messaging, and visuals that cut through the noise. Think scroll-stopping ads, viral moments, and a tone that feels human and approachable.

• Unite Teams Around the Consumer: Collaborate with Marketing, Product, and Design to ensure every touchpoint, from app UX to social media, delivers a consistent, consumer-obsessed brand experience.

• Move Fast, Win Big: Bring high horsepower energy to execute at scale, iterate quickly, and seize opportunities in a competitive consumer fintech landscape.

• Track What Matters: Use consumer insights, sentiment, and data to measure brand love, refine strategies, and grow our reach among target audiences.

• Stay Consumer Connected: Keep your finger on the pulse of consumer trends, cultural shifts, and fintech innovations to keep KOHO fresh, relevant, and ahead of the pack.

Who You Are:

• Consumer Brand Expert: You have built brands that consumers do not just recognize. They adore them, ideally in fintech, tech, or consumer driven spaces.

• High Horsepower Leader: You are a powerhouse who thrives in fast paced settings, delivering big results with speed, precision, and passion.

• Storytelling Pro: You know how to craft narratives and identities that resonate emotionally and stick with everyday people.

• Team Motivator: You have led creative and marketing teams to build consumer experiences that spark conversation and drive action.

• Consumer Obsessed: You get what makes consumers tick, whether it is convenience, trust, aspiration or something else. You have a knack for turning insights into impact.

• Results Focused: You have tied brand work to real consumer wins. Think sign ups, engagement, or word of mouth buzz.

Qualifications:

• 10+ years of brand, marketing, or creative leadership experience, with at least 5 years in a senior role.

• Proven success scaling consumer-facing brands (fintech, D2C, or tech experience a big plus).

• Track record of launching strategies that won over consumers and drove measurable growth.

• Stellar communication skills with the ability to sell a vision to the C-suite and spark creativity in your team.

• Comfortable thriving in the ambiguity of a high-growth, consumer-first environment.

What's In It For You?

We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:

️ Balance Your Life - Company-wide summer wellness days, winter holiday closure, personal days, a wellness spending account, and maternity & parental leave top-up

Remote First - Work from anywhere in Canada with a budget to set up your home office

Level Up - Access to an in-house certified performance coach and an annual training budget

The KOHO Culture - We have won 7 "Great Place to Work " awards since 2019

Be an Owner - Every KOHO employee gets a generous amount of equity with a 10 year exercise window

The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact [e-mail] and the People and Culture team will be happy to help.

AI Disclosure: KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at [e-mail].

Note: this posting is for an existing vacancy that we are seeking to fill.

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