Director, Ads Product Marketing — Remote, Equity & Impact

Jobgether; Canada; Remote; CAD 203,000 - 214,000; Full time

Benefits offered by this job

Remote work from eligible Canadian-pro

New-hire equity grant

Annual equity refresh grants

Flex First culture

Growth opportunities to lead a product

Job summary

Jobgether in Canada seeks a Director, Ads Product Marketing to shape strategy and growth for a leading digital advertising ecosystem. Build and lead a center of excellence, establishing cohesive positioning, messaging, and go-to-market execution across multiple product lines.

You will translate advertiser insights into impactful product strategies, champion the voice of the customer, and drive adoption of advertising, data, and measurement solutions in a data-driven environment.

Qualifications

• 12+ years of product marketing experience, with at least 6 years in digital advertising and technology.
• Experience leading and developing marketing teams across multiple product lines.
• Deep understanding of the digital advertising ecosystem, measurement, and related technologies.
• Proven go-to-market proficiency with launches, positioning, messaging and campaigns.
• Strong inbound and outbound marketing expertise and executive communication skills.
• Strategic and analytical capability to define marketing OKRs and track KPIs.

Responsibilities

• Lead the Ads product marketing function and build a center of excellence for GTM across product lines.
• Define cohesive positioning and messaging for the advertising ecosystem across channels.
• Drive go-to-market strategies, launches, and integrated campaigns.
• Influence product strategy through advertiser insights and market research.
• Oversee high-visibility launches, thought leadership, events and content programs.
• Strengthen sales enablement with messaging and resources for advertisers.
• Collaborate with Growth Marketing on investments across paid channels and partnerships.
• Measure performance with OKRs and KPIs and optimise future initiatives.
• Promote operational innovation, including AI-enabled workflows.

Skills

Product marketing leadership

Team leadership

Go-to-market strategies

Inbound marketing

Outbound marketing

Strategic analysis

Executive communication

Cross-functional collaboration

Advertising technology knowledge

AI in marketing

Education

Bachelor's degree in Marketing or Business

Job description

Jobgether in Canada seeks a Director, Ads Product Marketing to shape strategy and growth for a leading digital advertising ecosystem. Build and lead a center of excellence, establishing cohesive positioning, messaging, and go-to-market execution across multiple product lines.

You will translate advertiser insights into impactful product strategies, champion the voice of the customer, and drive adoption of advertising, data, and measurement solutions in a data-driven environment.