Director, Ads Product Marketing

Jobgether; Canada; Remote; CAD 203,000 - 214,000; Full time

Benefits offered by this job

Remote work from eligible Canadian-pro

New-hire equity grant

Annual equity refresh grants

Flex First culture

Growth opportunities to lead a product

Job summary

Jobgether in Canada seeks a Director, Ads Product Marketing to shape strategy and growth for a leading digital advertising ecosystem. Build and lead a center of excellence, establishing cohesive positioning, messaging, and go-to-market execution across multiple product lines.

You will translate advertiser insights into impactful product strategies, champion the voice of the customer, and drive adoption of advertising, data, and measurement solutions in a data-driven environment.

Qualifications

• 12+ years of product marketing experience, with at least 6 years in digital advertising and technology.
• Experience leading and developing marketing teams across multiple product lines.
• Deep understanding of the digital advertising ecosystem, measurement, and related technologies.
• Proven go-to-market proficiency with launches, positioning, messaging and campaigns.
• Strong inbound and outbound marketing expertise and executive communication skills.
• Strategic and analytical capability to define marketing OKRs and track KPIs.

Responsibilities

• Lead the Ads product marketing function and build a center of excellence for GTM across product lines.
• Define cohesive positioning and messaging for the advertising ecosystem across channels.
• Drive go-to-market strategies, launches, and integrated campaigns.
• Influence product strategy through advertiser insights and market research.
• Oversee high-visibility launches, thought leadership, events and content programs.
• Strengthen sales enablement with messaging and resources for advertisers.
• Collaborate with Growth Marketing on investments across paid channels and partnerships.
• Measure performance with OKRs and KPIs and optimise future initiatives.
• Promote operational innovation, including AI-enabled workflows.

Skills

Product marketing leadership

Team leadership

Go-to-market strategies

Inbound marketing

Outbound marketing

Strategic analysis

Executive communication

Cross-functional collaboration

Advertising technology knowledge

AI in marketing

Education

Bachelor's degree in Marketing or Business

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director, Ads Product Marketing based in Canada. We are seeking an experienced product marketing leader to shape the strategy and growth of a leading digital advertising ecosystem. In this role, you will build and lead a high-performing product marketing team, establishing a center of excellence for advertising products and go-to-market execution. You will oversee product positioning, messaging, launch strategies, and integrated marketing initiatives that strengthen market leadership. Working closely with Product, Sales, Growth Marketing, and other cross‑functional teams, you will translate advertiser insights into impactful product strategies. You will champion the voice of the customer, influence product roadmaps, and help drive adoption of advertising, data, and measurement solutions. This opportunity combines strategic leadership with hands‑on execution in a dynamic, data‑driven environment where innovation and measurable results are essential. Your work will help accelerate commercial growth, strengthen advertiser relationships, and establish consistent marketing practices across the advertising business.

Accountabilities

• Lead the Ads product marketing function: Build and develop a product marketing center of excellence, managing a team responsible for consistent, scalable, and effective go-to-market strategies across multiple product lines.
• Define positioning and messaging: Develop a cohesive narrative for the advertising ecosystem, ensuring consistent product positioning, messaging, branding, and communications across marketing channels.
• Drive go-to-market strategies: Lead inbound and outbound product marketing initiatives, coordinating product launches, feature releases, and integrated campaigns that support business objectives.
• Influence product strategy: Gather and synthesize quantitative and qualitative insights from advertisers, customers, and market research to identify opportunities, shape product priorities, and inform the product roadmap.
• Execute strategic marketing programs: Oversee high-visibility launches, thought leadership initiatives, industry briefings, events, and content programs designed to generate sales pipeline and increase product adoption.
• Strengthen sales enablement: Partner with Sales Enablement and commercial teams to communicate the value of advertising, data, and measurement products, equipping teams with the messaging and resources needed to engage advertisers effectively.
• Manage marketing investments: Collaborate with Growth Marketing to establish investment priorities across paid marketing, trade partnerships, events, communications, creative, and content.
• Measure marketing performance: Define product marketing objectives and key results (OKRs), track key performance indicators (KPIs), evaluate campaign effectiveness, and use insights to optimise future initiatives.
• Collaborate across the organization: Work closely with Product, Sales, Growth Marketing, and other stakeholders to align priorities, coordinate execution, and ensure marketing strategies support broader commercial goals.
• Promote operational innovation: Identify opportunities to improve marketing workflows and processes, including the effective use of AI tools to increase efficiency and scalability.

Requirements

• Extensive product marketing experience: At least 12 years of experience in product marketing or related product and marketing roles, including a minimum of 6 years specifically within digital advertising and technology.
• Leadership and team management: Proven experience managing and developing teams across multiple product lines, with the ability to establish clear priorities, foster collaboration, and deliver measurable results.
• Digital advertising expertise: Deep understanding of the digital advertising ecosystem, advertising technologies, media, measurement, and the dynamics shaping advertiser needs.
• Go-to-market proficiency: Demonstrated success developing and executing comprehensive go-to-market strategies, including product launches, positioning, messaging, and integrated marketing programs.
• Inbound and outbound marketing experience: Strong knowledge of both inbound product marketing, including customer insights and product strategy, and outbound marketing, including launches, campaigns, and market communications.
• Strategic and analytical capabilities: Experience defining marketing OKRs, monitoring KPIs, evaluating performance, and translating market insights into actionable business strategies.
• Communication and executive presence: Excellent written and verbal communication skills, with the ability to present complex marketing concepts clearly to executive leaders, sales teams, advertisers, and cross‑functional stakeholders.
• Cross‑functional collaboration: Ability to influence stakeholders across Product, Sales, Marketing, and other business functions while maintaining alignment on shared goals.
• Educational background: Bachelor's degree in Marketing, Business, or a related field.
• Preferred industry experience: Familiarity with retail media networks, consumer packaged goods (CPG), or retailer partnerships is an advantage.
• AI and process optimization: Experience using AI tools to improve workflows, streamline processes, and enhance marketing team productivity is preferred.
• Industry passion: A strong interest in advertising, media, measurement, and emerging trends across the digital advertising landscape.

Benefits

• Competitive annual salary: CAD $203,000–$214,000, depending on qualifications, experience, and work location.
• Equity compensation: Eligibility for a new-hire equity grant and annual equity refresh grants.
• Remote work flexibility: Work remotely from eligible Canadian provinces, including Ontario, Alberta, British Columbia, and Nova Scotia.
• Flexible work approach: A Flex First culture that supports choosing where you work best while maintaining connections through regular in‑person events.
• Professional growth: Opportunities to lead a growing product marketing function, shape advertising strategy, and influence business and product direction.
• High‑impact responsibilities: The opportunity to build scalable marketing practices, launch innovative advertising solutions, and contribute directly to commercial growth.
• Collaborative environment: Work alongside cross‑functional teams in a dynamic organization focused on innovation, customer value, and measurable business outcomes.
• Competitive benefits package: Access to a range of benefits designed to support employee well‑being and professional success, subject to applicable eligibility and company policies.