Digital Strategy Manager

Simon Fraser University; Vancouver; Hybrid; CAD 80,000 - 95,000; Full time

Benefits offered by this job

7% pay in lieu of benefits

8% vacation pay

Extended health & dental plans

Professional development funds

Hybrid-work program

Job summary

Simon Fraser University's Beedie School of Business seeks a Manager, Digital Strategy to lead a digital team and oversee strategic marketing initiatives. You will develop data-driven organic social media and paid campaigns across key channels, partnering with stakeholders to set goals and track performance.

You will guide content creation, optimize campaigns, manage budgets and vendor relations, and foster engagement across branded platforms.

Qualifications

• Bachelor’s degree in Marketing, Business, or a relevant discipline.
• 4+ years of digital marketing, advertising, communications and web design experience.

Responsibilities

• Lead digital strategy and campaigns across channels.
• Develop data-driven organic social media and paid campaigns.
• Monitor, analyze and report campaign results.
• Foster community on branded social channels and engage with stakeholders.

Skills

Digital marketing

Analytics

Campaign management

Content creation

Social media

Budget management

Education

Bachelor’s degree in Marketing or Business

Tools

CMS

Web analytics

Social media platforms

Job description

Union/Affiliation: Administrative and Professional Staff (APSA)

Pay range: $79,884 to $95,287 annually

SFU Department Description: Beedie School of Business - Marketing and Communications

Position Grade: 9

# of openings: 1

Biweekly Hours: 72

Who We Are

Simon Fraser University is a leading research university, advancing an inclusive and sustainable future. Our purpose – the essence of SFU – is to create and connect knowledge, learning and community for deeper understanding and meaningful impact. We are committed to fostering excellence, innovation, belonging and community in all that we do.

The Marketing & Communications team is responsible for all external communications, marketing, promotions, and public relations initiatives for SFU's Beedie School of Business. The Marketing & Communications team support various stakeholders, including graduate and undergraduate recruitment, alumni, career management centre, the dean's office, student engagement, and more. The Marketing & Communications team is responsible for all paid, earned, and owned content creation and oversight, and for ensuring the integrity of the SFU Beedie brand across all communication channels and assets, including the business school's website and social media accounts. The Marketing & Communications team manages relationships with a media agency, an advertising agency, and a variety of contract vendors (including photographers, copywriters, digital marketing specialists, web developers, and more).

About The Role

The Manager, Digital Strategy manages a digital team that provides strategic leadership, planning, and execution for all digital marketing initiatives, content, and channels in collaboration with internal and external stakeholders. Develops and implements data-driven organic social media and paid advertising campaigns (domestic and international) and monitors, analyzes, and reports on results. Fosters community on branded social channels through the creation and curation of targeted, educational, and engaging content. Engages with students, faculty, and internal departments to provide support and guidance, and gathers insights and feedback to drive strategy.

Qualifications

Bachelor’s degree in Marketing, Business, or a relevant discipline, with four years of related experience in digital marketing, advertising, communications and web design, or an equivalent combination of education, training and experience in marketing, communications and/or graphics.

• Excellent knowledge and ability to create, lead and implement strategic digital marketing and communications plans and initiatives.
• Excellent knowledge of current online marketing concepts, promotional strategies and best practice.
• Excellent knowledge of planning, launching and optimizing paid digital campaigns across multiple platforms.
• Excellent knowledge of web metrics and digital analytics.
• Excellent project coordination and financial management skills, including managing a significant media budget.
• Excellent organizational, conflict resolution, and problem-solving skills.
• Excellent communication (both oral and written) skills.
• Ability to develop, implement, and manage effective and innovative digital/social media campaigns.
• Proficiency in graphics, web advertising, social media and web development.
• Proficient in the use of content management, information management, and learning management systems.

What We Offer

At SFU, our goal is to ensure our people are valued and supported by promoting a healthy work-life balance, professional growth and development, as well as a safe and respectful workplace. We offer temporary employees who belong in the Administrative & Professional Staff Association (APSA):

• An additional 7% pay in lieu of benefits & 8% vacation pay
• Employer paid extended health & dental plans
• Professional development funds (minimum contract period of 1 year)
• Hybrid-work program for eligible positions

Additional Information

The assignment end date is March 24, 2028.

SFU is an equity employer and strongly encourages applications from all qualified individuals including women, Indigenous Peoples, visible minorities, people of all sexual orientations and gender identities, persons with disabilities, and others who may contribute to the further diversification of the university.

We are committed to facilitating accessibility within our application and interview processes. If you require any assistance or accommodations, please contact [e-mail].