Direct Response Manager, Annual Giving

Simon Fraser University; Burnaby; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

7% pay in lieu of benefits

8% vacation pay

Extended health & dental plans

Professional development funds

Hybrid-work program

Job summary

Simon Fraser University in Burnaby seeks a Direct Response Manager, Annual Giving (DRM-AG). You will drive multi-channel direct response campaigns and manage content and production for direct mail, email, online giving, videos and social media to engage donors and alumni.

The role requires a Bachelor's degree in Marketing, Communications, or Business Administration with 3–5 years in fundraising, plus experience with CMS/CRM platforms and data reporting.

Qualifications

• Bachelor's degree in Marketing, Communications, or Business Administration with 3–5 years in fundraising.
• Experience in project management, direct response fundraising, and marketing/communications.
• Knowledge of data management, donor relations, and reporting.

Responsibilities

• Develop and implement multi-channel direct response campaigns.
• Create and edit content for direct mail, email, and social channels.
• Oversee data management, donor stewardship and reporting.

Skills

Direct response fundraising

Project management

Marketing & communications

CRM data management

Content creation

CMS platforms

Engaging Networks

Blackbaud CRM

Raiser's Edge

Salesforce

Education

Bachelor's degree in Marketing, Communications, or Business Administration

Tools

Engaging Networks

Blackbaud CRM

Raiser's Edge

Salesforce

Job description

Who We Are

Simon Fraser University is a leading research university, advancing an inclusive and sustainable future. Our purpose – the essence of SFU – is to create and connect knowledge, learning and community for deeper understanding and meaningful impact. We are committed to fostering excellence, innovation, belonging and community in all that we do.

Advancement and Alumni Engagement (AAE) is committed to working with donors and alumni to advance new ideas that are furthering our communities - like addressing environmental concerns and providing life-long value for students - and encourage investment in programs that are transforming the landscape for teaching and learning.

About the Role

The Direct Response Manager, Annual Giving (DRM-AG) contributes to the development and implementation of SFU's annual fundraising programs for alumni, faculty, staff and the community at large. The DRM-AG supports the development and execution of multi-channel direct response campaigns, as well as cultivation and stewardship activities for annual and leadership donors. The role is responsible for executing and implementing the strategy, content and production of direct mail appeals, peer-to-peer appeals, giving days, tribute giving, online marketing, videos and social media.

Qualifications

Bachelor's degree in Marketing, Communications, or Business Administration with three to five years of related fundraising experience including experience in project management; direct response fundraising; marketing and communications; data management and reporting; donor relations; or an equivalent combination of education, training and experience.

• Excellent knowledge of strategies for integration of direct response activities with student call-centre based fundraising.
• Excellent knowledge of direct mail, email marketing and on-line giving strategies, and ability to generate or edit content and creative for multiple mediums.
• Excellent knowledge of multiple CMS and online giving platforms, with a preference for proficiency in Engaging Networks.
• Excellent knowledge of fundraising constituent record management (CRM) systems (e.g., Blackbaud, SunGard, Raisers Edge, SalesForce), with a preference for proficiency in Blackbaud CRM.
• Excellent knowledge of Microsoft Office suite, with strong proficiency in Excel.

What We Offer

At SFU, our goal is to ensure our people are valued and supported by promoting a healthy work-life balance, professional growth and development, as well as a safe and respectful workplace. We offer temporary employees who belong in the Administrative & Professional Staff Association (APSA):

• An additional 7% pay in lieu of benefits & 8% vacation pay
• Employer paid extended health & dental plans
• Professional development funds (minimum contract period of 1 year)
• Hybrid-work program for eligible positions

Additional Information

The assignment end date is June 30, 2027.

SFU is an equity employer and strongly encourages applications from all qualified individuals including women, Indigenous Peoples, visible minorities, people of all sexual orientations and gender identities, persons with disabilities, and others who may contribute to the further diversification of the university.

We are committed to ensuring that the application and interview process is accessible to all applicants. If you require any assistance or accommodations, please contact [e-mail].