Demand Generation Manager (Remote, Quebec City)

Blacksmith Agency; Quebec; Remote; CAD 126,000 - 182,000; Full time

Job summary

Blacksmith Agency is a remote marketing agency seeking a Demand Generation Manager to own paid media for B2B clients. You will strategize, plan budgets, and narrate the story behind performance on calls with clients.

You will run campaigns across Google, Meta, LinkedIn and Microsoft Ads, handle budget pacing, testing, and attribution, and drive growth through retention and upsell for growing brands. Fluent English required.

Qualifications

• 3+ years hands-on Google Ads and Meta campaigns.
• Proven ROAS/CPA improvement track record.
• Agency experience managing multiple clients.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Allocate budgets, bid strategies, targeting, and creative testing.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly client roadmaps and report insights.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

ROAS optimization

Agency experience

Live calls with clients

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Demand Generation Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.