Demand Generation Manager

ABC Fitness; Ontario; On-site; CAD 72,000 - 100,000; Full time

Job summary

An established industry player is seeking a Demand Generation Manager to lead innovative marketing strategies in the fitness sector. This dynamic role focuses on driving qualified leads and enhancing customer engagement through data-driven campaigns. You will collaborate with cross-functional teams to optimize strategies and improve conversion rates, all while thriving in a fast-paced environment. If you are passionate about business growth and eager to make a significant impact, this opportunity is perfect for you. Join a values-driven culture that prioritizes teamwork and personal development, and be part of a mission to transform the fitness industry.

Benefits

Flexible PTO

Quarterly fitness reimbursement

Medical, Dental, Vision coverage

Parental Leave

Pawternity Leave

EAP and Calm App subscription

Qualifications

• 5-7+ years of experience in campaign management or demand generation.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Develop and optimize strategies to drive high-quality leads.
• Collaborate with teams to ensure a seamless user experience.

Skills

Campaign Management

Digital Marketing

Data Analysis

SEO

A/B Testing

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Google Analytics

Hubspot

Marketo

Job description

Join to apply for the Demand Generation Manager role at ABC Fitness

Company

ABC Nova Scotia

Job Description

We are seeking an experienced Demand Generation Manager to join our team specializing in B2B SAAS for the fitness industry. This role will be responsible for the strategic development, execution, and analysis of marketing campaigns designed to generate qualified leads, enhance customer engagement, and drive revenue growth for our small to mid-sized business clients in the fitness industry.

In this role, you’ll work across channels such as partners, nurture, affiliate, and email, collaborating with internal teams and external agencies to craft campaigns that deliver measurable results. Your expertise in data analysis, campaign optimization, and cross-functional collaboration will be essential in shaping the customer journey from awareness to activation.

If you thrive in a fast-paced, high-growth environment, are eager to uncover innovative growth opportunities, and have a genuine curiosity for business growth, we’d love to hear from you.

Responsibilities

1. Develop, implement, and optimize strategies to drive high-quality leads, improve conversion rates, increase product adoption, and reduce cost per acquisition.
2. Collaborate with internal teams to optimize campaigns aligned with strategic objectives.
3. Maximize impact across channels through segmentation, experimentation, and data-driven adjustments.
4. Use analytics and tracking tools to monitor performance and identify areas for improvement.
5. Work closely with Marketing, Sales, Product, and Customer Success teams to ensure a seamless user experience from awareness to activation.
6. Test and implement innovative growth opportunities outside traditional media to drive awareness and engagement.
7. Build and optimize email campaigns, nurture flows, onboarding sequences, and retention programs.
8. Oversee projects to ensure timely delivery within scope and objectives.
9. Partner with Product Marketing to analyze customer data and improve campaign effectiveness.

Minimum Requirements

• Bachelor's degree in marketing, business, or related field (preferred)
• 5-7+ years of experience in campaign management, digital marketing, or demand generation
• Proficiency with marketing tools (Google Analytics, Hubspot, Marketo, etc.)
• Experience with A/B testing and optimization
• Strong analytical skills and data-driven decision making
• Excellent communication skills and ability to work independently and collaboratively
• Knowledge of SEO, SEM, CMS, and digital marketing topics

Benefits

• Values-focused culture: Best Life, One Team, Growth Mindset
• Flexible PTO and Days of Disconnect
• Parental & Pawternity Leave
• Quarterly fitness reimbursement
• Medical, Dental, Vision coverage
• EAP and Calm App subscription
• Additional benefits

Additional Information

Salary range in Canada: $72,000 - $100,000 CAD annually, based on experience and location. Additional compensation may include bonuses and commissions.

Equal Opportunity Statement

ABC is committed to diversity, equality, belonging, and inclusion. We celebrate diversity and foster an inclusive environment where all employees can thrive. Learn more at abcfitness.com.

About ABC

ABC Fitness is a leading provider of software and services for the fitness industry, supporting over 41 million members across various club sizes and types.