Demand Generation Manager

Leap Tools; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Demand Generation Manager to lead dynamic marketing strategies that drive growth and engagement. In this role, you'll spearhead multi-channel campaigns, leveraging your expertise in B2B SaaS to enhance brand visibility and generate leads. Collaborating closely with product marketing, you'll utilize data analytics to refine strategies and optimize performance. This remote-first organization values creativity and collaboration, offering generous time off and a supportive work environment. If you're passionate about making a significant impact in the tech industry, this is the perfect opportunity for you.

Benefits

Generous time off

Work-from-home stipend

Parental leave program

Remote-first culture

Work anywhere for up to 3 months

Celebrating birthdays with a day off

Qualifications

• 3+ years of demand generation experience in a B2B SaaS setting.
• Proven success in managing multi-channel campaigns.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Develop and implement demand generation campaigns from inception to launch.
• Run multi-channel programs to grow dealer network.
• Use data to measure and improve demand generation efforts.

Skills

Demand Generation

B2B SaaS Experience

Multi-Channel Campaign Management

Analytical Skills

Salesforce Knowledge

Marketing Automation Tools

Digital Advertising

Education

Bachelor’s Degree in Marketing

Tools

Salesforce

HubSpot

Marketo

Google Ads

LinkedIn Ads

Facebook Ads

Job description

Join to apply for the Demand Generation Manager role at Leap Tools.

3 weeks ago Be among the first 25 applicants.

About Us

Imagine you want to buy a rug for your home. You want to make sure it will not only fit but also look great. Our technology lets you see a rug in your own space before you buy it. Don’t believe us? Try it for yourself!

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. Our customers include Fortune 500 companies such as Home Depot and local retailers such as Alexanian's. We also empower small, independent retailers with innovative solutions to thrive in the digital marketplace.

We are one of the fastest-growing tech companies according to Deloitte’s Fast 500, and we are hiring ambitious and collaborative challenge-seekers to fuel our momentum and help us create an iconic global tech company.

About You

You have a passion for solving complex problems and working on products used by millions. You can extract key insights from research to guide product development. You have a deep understanding of app development best practices and a proven track record of success. Join us to work directly with our talented engineering team to elevate our product.

What you will do:

1. Run and build multi-channel programs with the Senior Manager to execute a demand generation strategy aimed at growing our dealer network and increasing share of wallet.
2. Be well-versed in marketing strategies across channels such as inbound marketing, emails, webinars, events, digital advertising, sponsorships, and direct mail.
3. Develop and implement demand generation campaigns from inception to launch.
4. Create hypotheses, conduct experiments, and perform A/B tests to increase inbound leads and pipeline.
5. Build relationships with industry leaders and develop sponsorship programs to enhance brand and product awareness.
6. Collaborate with product marketing and the dealer team to align efforts and drive revenue.
7. Maintain relationships with partners, associations, and stakeholders.
8. Work with the Sr. Manager on lead acquisition and channel optimization strategies.
9. Use data and analytics to measure and improve demand generation efforts, making recommendations for better audience segmentation and marketing techniques.
10. Coordinate with design to develop assets that encourage Roomvo product usage.
11. Stay updated on industry trends, new technologies, and techniques.
12. Attend industry events and conferences to network and promote the company.

Requirements:

1. Minimum 3 years of demand generation experience in a B2B SaaS environment.
2. Proven success managing multi-channel campaigns that contribute to sales pipelines.
3. Experience identifying and developing new lead generation channels.
4. Knowledge of Salesforce and marketing automation tools like HubSpot and Marketo.
5. Experience with digital paid media platforms such as Google Ads, LinkedIn Ads, Facebook Ads, etc.
6. Strong analytical skills with experience analyzing data and making data-driven decisions.
7. Knowledge of sales techniques and strategies.
8. Bachelor’s degree in marketing or a related field.

Our Culture

• Remote-first company encouraging productivity from anywhere.
• Collaborative teams fostering ownership mentality.
• Curiosity and attention to detail valued highly.
• Focus on achievement, execution, and acting with urgency.
• Generous time off and work-life balance.
• Work anywhere in the world for up to 3 months.
• Parental leave program supporting families.
• Work-from-home stipend.
• Celebrating birthdays with a day off.

Our Hiring Process

Upload your resume and complete a questionnaire. Then:

1. Video call to assess abilities.
2. Culture interview.
3. Second video interview.
4. Meeting with a founder.
5. Receive an offer.

Take the Leap. Apply now!

Demo: https://www.roomvo.com/rugdemo4r

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development

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