Demand Generation Manager / Sr. Specialist

Firework; Toronto; On-site; CAD 90,000 - 100,000; Full time

Job summary

An innovative company is seeking a Demand Generation Manager with a robust background in events marketing to enhance their pipeline growth. In this dynamic role, you'll lead the execution of strategic events while collaborating with cross-functional teams to optimize demand generation strategies. This position offers a unique opportunity to thrive in a fast-paced environment, where your contributions will directly impact the future of connected digital commerce. If you're a proactive self-starter with a passion for driving results and scaling programs, this is the perfect opportunity for you to grow and make a meaningful impact.

Qualifications

• 3+ years of experience in B2B events marketing and demand generation.
• Strong project management skills overseeing event logistics and vendor negotiations.
• Data-driven approach to measuring campaign performance and optimizing strategies.

Responsibilities

• Drive pipeline growth through strategic event execution and digital marketing integration.
• Plan and execute industry events, ensuring seamless operations and measurable impact.
• Collaborate with Sales and Customer Success to align campaigns with revenue goals.

Skills

B2B Events Marketing

Demand Generation

Growth Marketing

Project Management

Lead Nurturing

Data Analysis

Communication Skills

Education

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in Management

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn

Apollo

Job description

About Firework
Join Firework – Where Innovation Meets Impact

Firework is revolutionizing connected commerce with the world’s most advanced and largest AI-powered video commerce platform, trusted by global brands and leading retailers. We bring the energy of in-store experiences online, transforming how businesses engage, convert, and build lasting customer relationships.

At Firework, you’ll be part of a high-growth, team-centric environment where innovation thrives and collaboration fuels success. Having raised over $235m to date led by investors such as the SoftBank Vision Fund 2 and operating at a global scale, we offer unparalleled opportunities to work cross-functionally, solve complex challenges, and drive meaningful impact in the future of connected digital commerce.

If you’re curious, ambitious, and energized by big ideas, Firework is the place to grow, lead, and shape the next era of online shopping—together.

Summary
We are looking for a Demand Generation Manager with a strong events marketing background to drive pipeline growth and scale Firework’s demand generation efforts. In this role, you’ll take ownership of event execution while gaining exposure to broader demand generation strategies, working closely with Sales, Marketing, and RevOps to optimize pipeline generation and conversion. This is an opportunity for someone who thrives in a fast-paced environment while expanding their impact across broader demand generation strategies.

What You'll Be Doing

• Event-Led Demand Generation: Drive pipeline growth by executing strategic events and integrating them with digital marketing, emails, growth marketing, ABM, and other demand generation channels
• Event Strategy Execution: Plan, execute, and measure industry and hosted events, including trade shows, roadshows, and live and virtual workshops, ensuring seamless operations and measurable impact on pipeline. Manage external vendors and contractors for high-quality event execution
• Sales & ABM Collaboration: Partner with Sales and Customer Success to align event-driven demand generation campaigns with key account priorities and revenue goals
• Lead Nurturing & Conversion: Develop multi-channel pre- and post-event campaigns to drive attendance, engagement, and a seamless transition from lead generation to continuous pipeline conversion
• Performance Optimization & Reporting: Analyze demand generation effectiveness using tools such as LinkedIn, Google Analytics, HubSpot, SFDC, and Apollo, leveraging insights to refine strategies and improve ROI
• Budget & Operations: Manage campaign budgets and establish streamlined processes to ensure efficiency and maximize impact
• Cross-Functional Coordination: Work closely with Marketing, Sales, Customer Success, and RevOps to align events with broader business objectives
  
  
  
  
  

We'll be excited if you have

• Bachelor degree in similar fields (Business, Marketing, Management)
• 3+ years of relevant experience with a proven track record in B2B events marketing, demand generation, or growth marketing, ideally in a high-growth SaaS or technology company including ability to execute complex, highly visible projects under tight deadlines with various internal and external stakeholders
• Deep understanding of event-driven demand generation, including ABM, lead nurturing, and multi-channel marketing strategies that align with revenue and growth objectives
• Superb project management abilities overseeing end-to-end event logistics, including vendor negotiations, budgeting, contracts, and on-site execution at scale
• Data-driven approach in measuring campaign performance, pipeline impact, and lead conversion, with the ability to optimize with creative strategies based on analytics
• Hands-on experience with CRM, marketing automation, and analytics tools such as Google Analytics, LinkedIn, Smartleads, HubSpot, Salesforce, Apollo, or similar platforms
• Exceptional communication and stakeholder management with the ability to partner effectively across various teams (Sales, Customer Success, RevOps) and ability to influence decision-making
• Entrepreneurial-minded self-starter who thrives in fast-paced, high-growth environments, with a passion for experimenting, iterating, and scaling programs
• Willingness to Travel: Comfortable traveling up to 40% to support onsite event execution and industry networking
  
  
  
  
  

The role is hybrid and we are looking for candidates in Toronto,Canada.

The following represents the expected range of compensation for this role: The estimated pay range for this role is CAD $90,000-$100,000. Other factors that impact compensation may include stock options. The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. Candidates may receive more information from the talent partner.

Don’t hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.