Head of Demand Generation

KEV Group; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An innovative enterprise SaaS company is seeking a Head of Demand Generation to spearhead growth initiatives across North America. This role involves developing strategic demand generation programs tailored for the K-12 education market, leading a talented team, and executing integrated marketing campaigns. The ideal candidate will have extensive experience in B2B SaaS marketing, a proven track record of pipeline growth, and the ability to collaborate effectively across departments. Join a forward-thinking organization that values purpose-driven work and offers a hybrid work environment, competitive salary, and opportunities for professional development.

Benefits

Health and Dental Benefits

Professional Development

Collaborative Team Environment

Qualifications

• 8+ years in marketing with strong demand generation experience.
• Proven success in SaaS pipeline growth and team leadership.

Responsibilities

• Develop demand generation programs to boost awareness and revenue.
• Lead a team to drive multi-channel marketing campaigns and optimize efforts.

Skills

Demand Generation

B2B SaaS Marketing

Multi-Channel Campaigns

ABM (Account-Based Marketing)

Digital Marketing

Leadership

Salesforce

Data-Driven Decision Making

Education

Bachelor's Degree in Marketing or Related Field

Tools

Salesforce

Pardot

ABM Tools

Job description

Join to apply for the Head of Demand Generation role at KEV Group

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Join to apply for the Head of Demand Generation role at KEV Group

About KEV:
KEV Group is an enterprise SaaS company providing an all-in-one activity fund management solution for K-12 schools. Our SchoolCash platform automates fee management processes, offering real-time visibility and control for districts and schools to manage funds efficiently. Over 26,000 schools across North America rely on our solutions, managing over $4 billion annually.

Headquartered in Toronto with offices in Cambridge, ON, and across the U.S., KEV is part of Five Arrows, which manages over €10 billion in assets. Five Arrows invests in companies with strong market positions, capable management, and growth potential.

Why Join KEV?

• Work in an industry that benefits children, parents, and schools
• Engage in meaningful, purpose-driven work with tangible impact
• Join a rapidly growing organization with opportunities for learning and growth
• Work with passionate, accessible leadership that values its people
• Hybrid work environment (3 days/week in North York office)

Job Description:

We seek a strategic, results-driven Head of Demand Generation to lead our team and accelerate growth across North America. Reporting to the VP Marketing, you will build and develop a talented team, manage a budget, and execute integrated campaigns, ABM initiatives, digital marketing, website strategies, and in-person events. Your efforts will support our goal to grow the business 3x+ over 5 years, through new and existing accounts.

Responsibilities:

• Develop and execute demand generation programs to boost awareness, pipeline, and revenue in the K-12 public education market
• Create lead nurturing strategies aligned with school district purchasing cycles
• Lead and grow a demand generation team, fostering innovation and accountability
• Drive multi-channel marketing campaigns, ABM programs, digital efforts, website optimization, and industry events
• Collaborate with Sales, Account Management, Product, FP&A, and Marketing teams for strategic alignment
• Manage budget efficiently to maximize ROI and pipeline growth
• Test and scale new channels and strategies, measuring success and optimizing efforts
• Develop customer-centric acquisition and nurturing strategies for new and existing partners
• Establish KPIs such as MQLs, SQL conversion, pipeline velocity, and revenue
• Use data insights to refine strategies and inform executive decisions
• Manage KEV’s marketing technology stack, including Salesforce, for analytics and reporting
• Optimize resource allocation to meet pipeline objectives

Requirements and Skills:

• 8+ years in marketing and demand generation, with 3+ years leading B2B SaaS teams
• Experience marketing or selling to education or government sectors preferred
• Proven success in SaaS pipeline and revenue growth, especially in enterprise sales
• Expertise in multi-channel campaigns, ABM, digital marketing, and events
• Experience building and scaling high-performing marketing teams
• Deep knowledge of Salesforce, Pardot, intent data, social platforms, ABM tools
• Ability to collaborate cross-functionally, especially with sales and account teams
• Strategic, proactive, and results-oriented mindset
• Data-driven decision-making and continuous improvement focus
• Strong leadership and mentoring skills
• Excellent communication skills across departments and leadership

We Offer:

• Competitive salary
• Health and dental benefits
• Professional development and continuing education
• Collaborative team environment

This description provides an overview of the role; it is not exhaustive of all duties.

KEV Group complies with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations, please contact Human Resources or the hiring manager.

KEV Group is an equal opportunity employer, committed to diversity and inclusion.