Demand Generation Manager

Riva; Edmonton; Remote; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a passionate Demand Generation Manager to join their dynamic Marketing team. In this pivotal role, you will drive growth initiatives, optimize marketing strategies, and leverage data-driven insights to enhance revenue performance across global markets. Your expertise in account-based marketing and understanding of B2B buyer behavior will be instrumental in developing impactful campaigns. This innovative firm values curiosity and collaboration, offering a supportive environment where you can thrive and contribute to meaningful growth. Join them to make a significant impact in a fast-paced, evolving landscape.

Benefits

RRSP/IRA matching

3 weeks paid vacation

Paid wellness time

Paid volunteer time

Extended health care benefits

Dental and life insurance

Professional development allowance

Qualifications

• 5+ years of experience in demand generation and growth strategy.
• Strong understanding of B2B SaaS growth best practices.
• Experience with marketing automation and CRM tools.

Responsibilities

• Drive growth programs and manage the campaign roadmap.
• Measure and optimize channel performance to exceed KPIs.
• Collaborate cross-functionally to maintain cohesive marketing strategies.

Skills

Demand Generation

Account-Based Marketing

Data Analysis

Project Management

B2B Marketing

Customer Journey Understanding

Problem Solving

Education

Post-secondary education in Marketing

Business Administration

Math or related field

Tools

Pardot

HubSpot

Salesforce

Quicksite

SQL

Job description

Current job opportunities are posted here as they become available.

As we enhance our global expansion efforts and go-to-market strategy, we are looking for an enthusiastic Demand Generation Manager to join our high performing Marketing team.

WHAT WILL YOU BE DOING?

Reporting to our Vice President of Marketing, the Demand Generation Manager is responsible for maximizing revenue performance across Riva’s global target segments and strategizing, implementing, and executing data-driven marketing programs that achieve ambitious targets. This position will be instrumental in growing and optimizing a variety of existing growth initiatives, as well as conceiving, building, and launching new growth avenues.

With specific focus on account-based marketing, you will be expected to increase growth through data, segmentation, product expansion, and creative testing. If you are naturally curious about what factors drive B2B buyer behavior and use that curiosity to develop new tests and insights that delight users and promote growth, you will be a great fit for this high-impact role.

More specifically, your responsibilities will include:

Drive growth programs from inception through delivery and support over-arching marketing strategies and campaigns to generate pipeline and awareness in North America and globally

Managing and leading the development of the campaign roadmap

Measure, track, and optimize on channel and program performance so that we consistently achieve and exceed key brand and growth KPIs

Analysis and reporting across all lifecycle results as required

Lead with a data-driven mindset, utilizing and enhancing live dashboards in marketing automation and other tools as needed to make decisions

Manage operational requirements related to growth through marketing automation and CRM

Align and collaborate cross-functionally across marketing and organization-wide to create and maintain a cohesive strategy

Guide our growth marketing stack to maintain and continually improve upon our tracking and experimentation infrastructure to increase return on marketing investment

Be passionate and curious around B2B SaaS growth best practices to consistently bring new ideas to the table

Run tactics touching all aspects of the buyer/customer journey, including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue growth

Collaborate with marketing, business development and sales to develop and deliver results-driven and efficient ABM programs

Develop and drive lead generation and nurturing strategy, generating qualified leads and pipeline opportunities

Proactively research new technologies as applicable to improve program performance

Define and document processes and standards for growth marketing strategies and tactics

Additional duties and projects as assigned

WHAT YOU BRING TO THE TABLE?

Performance-based growth marketing expertise, with 5+ years of demand generation, and growth strategy experience

A post-secondary education in Marketing, Advertising, Commerce, Business Administration, Math or a related field

Experience working in a similar role in a global B2B SaaS company in a highly-regulated industry such as financial services, life sciences, medical device, security and defence, or energy

Exceptional English language verbal and written communications skills and equally impressive project management skills with the ability to prioritize in a fast-paced environment

Experience across marketing functions with a solid understanding of how they work together to drive revenue generation and nurturing

You are a problem solver who brings fresh, original thinking to company and customer problems

Strong understanding of new technology solutions, acquisition/growth strategies, with a desire to constantly learn

Self-motivated with a passion for understanding the customer journey, segmentation, and buyer behaviour

Data-driven mindset and strong attention to detail

Experience building multi-touch attribution programs and relationships across Sales, Business Development, and Professional Services teams

Experience with A/B testing, iteration, and constantly testing and evaluating for optimisation across the customer lifecycle

Experience building account-based marketing strategies and campaigns

Ability to analyse large data sets in excel and/or data visualization tools

Exhibit a strong balance of analytical, structural, and creative skills

Significant experience with marketing and sales automation tools and CRMs such as: Pardot/HubSpot, Salesforce, Quicksite and other tools as required

The ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment

The ability to work remotely while still driving results across the business and teams

*An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered

Advanced expertise in Pardot/HubSpot and Salesforce

Familiarity with SQL and data science are assets

Ability to speak and write in a second language

CORE COMPETENCIES FOR SUCCESS

Communication: Conveying information clearly and effectively across all levels and listens actively.

Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.

Business Acumen: Understanding key drivers of company success and applying knowledge to achieve goals.

Achievement Focus: Demonstrating a results-oriented mindset to accomplish objectives.

Adaptability & Stress Tolerance: Staying effective and calm under pressure, readily adjusting to change.

Analytical Thinking & Decision Making: Analyzing data and situations to make well-informed decisions.

Leadership, Strategic Vision & Planning: Guides the organization with a clear and actionable vision, develops plans based on long-term goals, adapts to change effectively, and inspires alignment with organizational strategy through data-driven decision-making.

Strategic Alignment & Partnerships: Ensures internal alignment on goals and fosters strong external relationships to drive growth and collaboration.

Innovation: Drives creative solutions, encourages experimentation, and fosters an environment where new ideas can thrive.

MORE ABOUT RIVA

We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM – synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.

We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

WHAT WE BRING TO THE TABLE

Total compensation package including;

RRSP/IRA matching.

Paid vacation starting with 3-weeks.

Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time.

Paid time off to volunteer with charities of your choice.

Extended health care benefits, dental and life insurance.

Professional development and training allowance for career advancement.

Must hold a valid work permit or be a permanent resident or citizen of Canada.

Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.