Demand Generation Manager

Leap Tools Inc.; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking tech company that is revolutionizing the interior décor industry. As a key player in demand generation, you will lead multi-channel marketing strategies to enhance brand awareness and drive revenue growth. Collaborate with a talented team to create innovative campaigns and utilize data analytics to optimize performance. This remote-first company values work-life balance, offering generous time off and the flexibility to work from anywhere in the world for up to three months. If you're passionate about making a significant impact in a fast-growing environment, this opportunity is perfect for you!

Benefits

Generous time off

Parental leave program

Work-from-home stipend

Birthday off

Work anywhere for up to 3 months

Qualifications

• 3+ years of experience in demand generation within a B2B SaaS context.
• Proven success in managing multi-channel marketing campaigns.

Responsibilities

• Develop and implement demand generation campaigns from inception to launch.
• Use data analytics to enhance marketing effectiveness and lead generation.

Skills

Demand Generation

B2B SaaS Marketing

Multi-channel Campaign Management

Analytical Skills

Sales Techniques

Education

Bachelor’s degree in Marketing

Tools

Salesforce

HubSpot

Marketo

Google Ads

LinkedIn Ads

Facebook Ads

Job description

About us

Imagine you want to buy a rug for your home. You want to make sure it will not only fit but also look great. Our technology lets you see a rug in your own space before you buy it. Don’t believe us? Try it for yourself!

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. Our customers include Fortune 500 companies such as Home Depot and local retailers such as Alexanian's. An important part of our business is dedicated to empowering small, independent retailers with innovative solutions to thrive in the digital marketplace.

We are one of the fastest-growing tech companies according to Deloitte’s Fast 500, and we are hiring ambitious and collaborative challenge-seekers to fuel our momentum and help us create an iconic global tech company.

About you

You have a passion for solving complex problems and working on products used by millions of people. You’re able to extract key insights from research, guiding us in building the best product possible. You have a deep understanding of app development best practices, with a proven track record of success. Join us and you will work directly with our talented engineering team to push our product to new heights.

What you will do:

1. Run and build multi-channel programs working with the Senior Manager to execute a comprehensive demand generation strategy to grow our dealer network and increase share of wallet with our current dealer customer base.
2. Be well versed in marketing strategies for the following channels: that includes a number of key channels like, inbound marketing, emails, webinars, events, digital advertising, sponsorships, and direct mail.
3. Develop and implement demand generation campaigns and programs. Own campaigns from inception to launch.
4. Develop hypotheses, experiments, A/B tests to increase inbound generated leads and pipeline.
5. Build relationships with industry leaders and develop sponsorship programs that drive brand and product awareness.
6. Work closely with product marketing and the dealer team to align efforts and drive revenue.
7. Develop and maintain relationships with partners, associations, and other stakeholders.
8. Work alongside the Sr. Manager to develop and execute strategy for lead acquisition and channel optimization.
9. Use data and analytics to measure and improve the performance of demand generation efforts. Make recommendations on areas to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
10. Work closely with design to build out assets for dealer team to help drive Roomvo product usage.
11. Monitor industry trends and stay up-to-date on new technologies and techniques.
12. Attend industry events and conferences to build relationships and promote the company.

Requirements:

1. Minimum 3 years of demand generation experience in a B2B Saas environment.
2. Proven track record of successful management of multi-channel campaigns that contribute to the sales pipeline.
3. Prior experience identifying and building out new channels to drive lead generation.
4. Exposure and working knowledge of Salesforce and marketing automation tools such as HubSpot and Marketo.
5. Experience with digital paid media platforms like: Google Ads, LinkedIn Ads, Facebook Ads etc.
6. Strong analytical skills, with experience analyzing data and making data-driven decisions.
7. Knowledge of sales techniques and strategies.
8. Bachelor’s degree in marketing or related field.

About our culture

1. We're a remote-first company that encourages our employees to work from where they're most productive.
2. We work in tight-knit teams to cultivate an ownership mentality.
3. We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
4. We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
5. We value work-life balance by offering generous time off.
6. Work anywhere in the world for up to 3 months!
7. We value families, by offering a parental leave program.
8. We offer a work-from-home stipend.
9. Your birthday (and our company's birthday) is a day off!

About our hiring process

Now: You upload your resume and complete a brief questionnaire.

Step 1: We arrange a video call with you to assess your abilities.

Step 2: You attend a culture interview.

Step 3: You attend the second video interview soon after.

Step 4: You meet one of the founders.

Step 5: You receive an offer.

Take the Leap. Apply now.