Demand Generation Manager

Bankjoy; Canada; Remote; CAD 90,000 - 120,000; Full time

Job summary

An innovative FinTech startup is seeking a Demand Generation Manager to spearhead marketing operations and drive pipeline growth. This role offers the opportunity to shape integrated campaigns that enhance community banks' digital transformation. The ideal candidate will possess a strong B2B marketing background, particularly in demand generation, and will thrive in a fast-paced environment. With a focus on analytics and optimization, you'll manage multi-channel campaigns and collaborate with cross-functional teams to achieve marketing goals. Join a dynamic team committed to revolutionizing banking technology!

Benefits

Stock options

100% medical, dental, and vision coverage

401(k) plan with company matching

3-5 weeks PTO

15 holidays

Performance-based bonuses

Remote first culture

Qualifications

• 5+ years of experience in B2B demand generation.
• Proven track record of hitting aggressive pipeline targets.
• Expert-level knowledge of Hubspot.

Responsibilities

• Lead demand generation strategy and execution.
• Manage relationships with demand generation agencies.
• Own marketing analytics and performance reporting.

Skills

B2B Marketing

Demand Generation

Hubspot

Campaign Optimization

Analytical Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Hubspot

Job description

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Who We Are
Bankjoy is a Y Combinator and Bessemer Venture Partner backed FinTech startup. We are changing the way community banks and credit unions do business, enabling them to become tech-driven and digital first. Bankjoy provides modern digital banking products including mobile banking, online banking, online account opening, loan origination, and conversational AI. Our mission is to revolutionize banking tech infrastructure by leading digital transformation at financial institutions — big and small.

The Role
We are looking for a Demand Generation Manager to lead the strategy and execution of our demand generation and marketing operations efforts. The successful candidate will have a strong background in B2B marketing, with expertise in developing and optimizing integrated campaigns that drive pipeline growth and revenue. This role requires a strategic thinker who can also dive into the details, managing both high-level strategy and day-to-day execution to ensure maximum impact.

Base salary range:

• CAD: $90,000 - 120,000

What you’ll do:

• Marketing Operations & Technology
• Own implementation and optimization of Hubspot marketing automation platform
• Develop and maintain lead scoring frameworks, nurture flows, and attribution modeling
• Build and optimize marketing and sales handoff processes
• Create dashboards and reporting systems to track KPIs and campaign performance

Campaign Strategy & External Resource Management

• Manage relationships with demand generation agencies and contractors
• Brief and oversee external content creators, copywriters, and campaign specialists
• Establish KPIs and success metrics for agency partnerships
• Ensure consistent quality and brand voice across external resources

Campaign Strategy & Execution

• Design and execute integrated demand generation campaigns across digital channels
• Manage marketing qualified lead (MQL) targets and pipeline contribution goals
• Develop account-based marketing (ABM) strategies for key verticals
• Collaborate with content team to create compelling campaign assets
• Work with events team to maximize lead generation from conferences and webinars
• Partner with product marketing to align campaigns with product launches and initiatives

Analytics & Optimization

• Own marketing analytics and performance reporting
• Implement A/B testing and optimization strategies
• Track and optimize campaign ROI and cost per lead
• Develop insights to inform marketing strategy and budget allocation
• Create executive-level reporting on marketing's impact on pipeline and revenue

What you bring:

• 5+ years B2B demand generation experience
• Proven track record hitting aggressive pipeline targets
• Expert-level Hubspot knowledge and implementation experience
• Strong analytical skills with experience in marketing analytics and attribution
• Experience managing integrated multi-channel campaigns
• Data-driven approach to campaign optimization and budget allocation
• Bachelor's degree in Marketing, Business, or related field

What You Get

• A fast-paced and collaborative environment
• Competitive compensation
• Stock options at a well-funded startup
• 100% medical, dental and vision coverage for you on our base plans
• 50% coverage for families in the US & 100% coverage for families in Canada
• 401(k) plan with 4% company matching (US Employees)
• 3-5 weeks PTO depending on tenure
• 5 health days
• 15 holidays
• End of year shutdown
• Performance-based bonuses (US & Canadian Employees)
• Remote first culture

️Equal Employment Opportunities at Bankjoy

Bankjoy is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Bankjoy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Banking

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