Data-Driven Media Activation Lead — Hybrid Toronto

SALT XC

Toronto

Hybrid

CAD 110,000 - 140,000

Full time

14 days+

Application generator

Get a reply from this employer — a resume and cover letter tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Hybrid setup

Up to 28 paid days off

Health, dental, and vision plans

Salt Bucks wellness program

Learning & leadership development

Job summary

SALT XC’s Salt Media division seeks a data-driven Media Activation Director to lead planning, activation, optimization, and reporting for a portfolio of Fortune 50 brands. You will manage, mentor, and train a cross-functional team, maintain strong client trust, and stay ahead of digital media trends and analytics.

The role requires hands-on analytics, GA tracking, DSP experience, and a deep understanding of the online user journey.

Qualifications

Bachelor's degree or Diploma in Marketing, Communication, or Advertising required.
Minimum 6–7 years working at a media agency in a senior or director level role focused on digital media activation.
Hands-on experience with Google Analytics, Search Console, DSPs, and reporting tools.

Responsibilities

Lead planning, activation, optimization, and reporting for key clients.
Prepare, write, and present integrated media plans and analyses that meet client objectives and exceed brief expectations.
Mentor and develop direct reports, provide ongoing coaching and performance feedback.
Ensure media plans adhere to the agency's processes and are tracked against KPIs.
Oversee multi-platform campaign setup, QA, budgeting, and optimization across clients and campaigns.
Develop and present evaluations of media opportunities and trends to clients.