Senior Media Planner — Hybrid, Data-Driven Campaigns

Galepartners; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

GALE, with a Toronto presence, seeks a Senior Media Planner to design, manage, and optimize integrated media plans across digital and traditional channels. You will translate insights into actionable recommendations, oversee campaign stewardship, and collaborate with cross-functional partners to meet client goals.

You will independently manage complex planning deliverables, present to clients, and guide junior team members while staying current on market trends and tools like Prisma/Mediaocean,

Qualifications

• 4+ years of media agency planning experience.
• Experience developing and managing integrated media plans across digital and traditional channels.
• Strong digital media skill set and working knowledge of traditional media channels.
• Ability to translate research and performance data into clear recommendations.
• Experience creating client-facing presentations, reports, and media plans.
• Comfortable presenting recommendations in client meetings.
• Familiar with media planning and research platforms such as Prisma/Mediaocean, Nielsen, MRI-Simmons, and Comscore.
• Proficient in Excel, PowerPoint, and Word.

Responsibilities

• Develop integrated media plans grounded in the client’s business, brand, target audience, marketplace, and consumer journey.
• Use research tools, audience data, historical performance, and marketplace insights to inform media strategies and budget allocations.
• Translate strategic direction into detailed, executable plans across digital and traditional media channels.
• Own day-to-day campaign stewardship including timelines, deliverables, budgets, pacing, reporting, and documentation.
• Monitor cross-channel performance and identify optimization opportunities with strategy, investment, and analytics teams.
• Prepare client-facing materials, including media recommendations, presentations, status updates, reports, and POVs.
• Present assigned sections of media plans and recommendations during internal and client meetings.
• Guide and review the work of Planners and Assistant Planners, helping establish priorities and maintain quality.
• Support junior team members through coaching and knowledge sharing.
• Continue developing expertise across media channels, planning tools, industry trends, and emerging platforms.

Job description

GALE, with a Toronto presence, seeks a Senior Media Planner to design, manage, and optimize integrated media plans across digital and traditional channels. You will translate insights into actionable recommendations, oversee campaign stewardship, and collaborate with cross-functional partners to meet client goals.

You will independently manage complex planning deliverables, present to clients, and guide junior team members while staying current on market trends and tools like Prisma/Mediaocean,