Media Specialist

Salt XC; Toronto; Hybrid; CAD 60,000 - 75,000; Full time

Benefits offered by this job

Hybrid work

Health, dental, vision

Salt Bucks

Salt Days

Phone reimbursement

Bonuses

Job summary

Salt Media, the media division of Salt XC, seeks a Media Specialist to support the wider media team across key clients. You will focus on implementation, reporting and analytics, building strong client and agency relationships.

The role requires strong digital media proficiency, collaboration with vendors, and a proactive approach to optimization in a hybrid Toronto setting.

Qualifications

• Bachelor's degree or Diploma in Marketing, Communication or Advertising.
• 2+ years in a digital media agency environment.
• Hands-on experience with Google Analytics, Google Ads and Paid Social platforms.

Responsibilities

• Support implementation, optimization and reporting for key clients.
• Assist with client planning and day-to-day requests.
• Coordinate with media vendors to book and report campaigns.
• Prepare and present integrated media plans and analyses.

Skills

Communication skills

Digital marketing

Campaign optimization

Education

Bachelor's degree in Marketing/Advertising

Tools

Google Analytics

Google Ads

Google Data Studio

Job description

ROLE: MEDIA SPECIALIST

TEAM: MEDIA

LOCATION: TORONTO - HYBRID ONSITE 2X/WEEK

Company Overview

At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.

Role Overview

The Media Specialist will work across an exciting mix of clients in the CPG, Retail & Banking industries providing day to day support to the wider media team, with a focus on implementation and reporting. You will need to be highly proficient in media implementation, reporting and analysis. This includes a strong understanding of Social Media platforms, Google Analytics and Google Ad Words. You will need to develop strong trust-based relationships with both the client and agency team members.

Core Responsibilities

• Work directly with the Media Supervisor to heavily support implementation, optimization & reporting for all key clients
• Work directly with the Media Supervisor to assist with overall client planning & day to day client requests
• Work directly with all media vendors to book, implement and report on campaigns
• With direction from the Media Supervisor support the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief
• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution to implement meaningful optimizations
• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current
• Ensure that all media plans adhere to the agency's values, philosophies, and processes
• Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings
• Awareness of client KPIs and objectives, ensuring that tracking is in place for check‑ins as required
• Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs
• Influence decision making by encouraging appropriate strategies and benefits of offerings to clients
• Participate in additional agency/team projects as required
• Work collaboratively with all departments at SALT, ensuring digital media requirements are understood and help the teams to provide the assets as needed

Requirements

• Minimum 2 years working at a media agency, in a digital focused role
• Bachelor's degree or Diploma in Marketing, Communication or Advertising required
• Prior hands‑on experience in Google Analytics, Paid Social business manager accounts & Google Ad accounts (essential)
• Excellent communication skills (both written and verbal)
• Strong attention to detail
• Prior hands on experience with Google Data Studio an asset but not required
• Google Certifications (essential)
• Hands on management - planning, implementing, optimising & reporting for Fortune 100 brands
• Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form
• Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
• Experience with e-commerce platforms such as Shopify is an asset
• Demonstrated creative and innovative thinker, who doesn’t mind rolling up there sleeves and getting the job done

Perks & Benefits That Set Us Apart

• Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns.
• Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you - wellness, RRSPs, or extra time off.
• Growth-Driven Culture: Dedicated Salt Days, learning access, and formal leadership development.
• Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
• Real Rewards: Referral and new business bonuses, phone reimbursement to support your everyday work, exclusive lifestyle perks, and personalized wellness options.
• Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.

What We Stand For

• Salt of the Earth: We lead with humility, honesty, and heart — always.
• Do What’s Right: No shortcuts. We choose integrity over ease, every time.
• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
• Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

The anticipated annual base salary range for this position is $60,000–$75,000. Individual compensation within this range is determined based on job‑related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.