Cross-Channel Marketing Analytics Specialist

CA001 Edelman PR Worldwide Canada In; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

Edelman is seeking a Marketing Analyst Analytics to join our Intelligence team. This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic.

The Analyst will collect, aggregate, and analyze marketing data from native platforms and BI tools to inform strategy and optimization for internal teams and clients. You’ll contribute to campaign reporting, develop KPIs and dashboards, and partner with strategy, creative, media planning, and

Qualifications

• Approximately 2 years of experience in marketing analytics and digital media data.
• Knowledge of Meta/Instagram, TikTok, YouTube, LinkedIn, Google Ads, DV360, Tradedesk, SA360.
• Strong Excel skills with formulas, pivots, and data manipulation.

Responsibilities

• Measurement across paid, earned, owned, and social channels; collect, organize, validate, and analyze performance data.
• Support recurring and ad hoc campaign reporting; transform data into findings and recommendations.
• Collaborate with cross-functional partners to support campaign planning, optimization, and reviews.

Skills

Marketing analytics

Digital media data

Analytical thinking

Communication

Education

Bachelor’s degree in a relevant discipline

Tools

Tableau

Google Data Studio

Google Analytics

Adobe Analytics

Sprinklr

GTM

Adobe Launch

Job description

Edelman is seeking a Marketing Analyst Analytics to join our Intelligence team. This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic.

The Analyst will collect, aggregate, and analyze marketing data from native platforms and BI tools to inform strategy and optimization for internal teams and clients. You’ll contribute to campaign reporting, develop KPIs and dashboards, and partner with strategy, creative, media planning, and