CRM Product Lead — Salesforce & B2B Growth

Kraken; Canada; On-site; CAD 120,000 - 160,000; Full time

Job summary

Kraken is seeking an experienced CRM Product Manager to define and drive the product strategy for Salesforce-driven sales tooling. You will own the CRM roadmap across Kraken’s B2B sales teams, collaborating with Sales, Engineering, and Operations to translate business needs into scalable solutions.

Ideal candidates bring 4+ years in product management for sales or revenue tools, strong Salesforce expertise, and a track record of turning ambiguous requests into implementable requirements.

Qualifications

• 5+ years delivering technology, tooling, or workflow improvements for Sales or Revenue teams.
• Strong knowledge of Salesforce Sales Cloud as a product owner or admin-adjacent PM.
• Ability to own a product roadmap and prioritize competing requests.
• Experience turning ambiguous requests into scoped, actionable requirements.
• Excellent requirements and specification writing skills.
• Experience partnering with Engineering, Sales, and Operations teams.

Responsibilities

• Own and evolve the CRM and sales tooling product strategy and roadmap.
• Lead prioritization across stakeholder needs with data-informed trade-offs.
• Evaluate incoming CRM needs and translate into scoped work.
• Improve intake and prioritization processes for CRM requests.
• Drive coherence across CRM platforms and data ownership across systems.
• Partner with sales leaders and end users to understand friction in workflows.
• Translate business needs into product requirements rather than quick fixes.
• Write clear product requirements, user stories, and acceptance criteria.
• Collaborate with Engineering on CRM integrations and escalation paths.
• Facilitate trade-off discussions with leadership to align on priorities.

Skills

Product Manager

Salesforce Sales Cloud

Roadmap ownership

Stakeholder management

PRD writing

Cross-functional collaboration

CRM integrations

Tools

Salesforce

Job description

Kraken is seeking an experienced CRM Product Manager to define and drive the product strategy for Salesforce-driven sales tooling. You will own the CRM roadmap across Kraken’s B2B sales teams, collaborating with Sales, Engineering, and Operations to translate business needs into scalable solutions.

Ideal candidates bring 4+ years in product management for sales or revenue tools, strong Salesforce expertise, and a track record of turning ambiguous requests into implementable requirements.