B2B CRM Product Manager — Salesforce Expert (Remote)

Scrolllaunch; Canada; Hybrid; CAD 153,000 - 208,000; Full time

Job summary

Kraken is seeking an experienced CRM Product Manager to define and drive the product strategy for Salesforce and other sales tools within Kraken’s B2B organization. You will own the CRM roadmap across multiple sales teams, translating business needs into scalable solutions and collaborating with Sales, Engineering, and Operations to improve data, processes, and adoption.

The role emphasizes product requirements, prioritization, and stakeholder alignment, with deep Salesforce expertise and a

Qualifications

• 4+ years in Product Manager or similar for Sales/go-to-market teams.
• Strong knowledge of Salesforce Sales Cloud and declarative configuration.
• Ability to translate business needs into scoped product requirements.
• Experience partnering with Engineering, Sales leadership, and operations.

Responsibilities

• Own CRM product strategy and roadmap for Kraken’s B2B sales organization.
• Lead prioritization and translate requests into clearly scoped work.
• Define ownership of records, workflows, integrations, and data across systems.
• Write product requirements, user stories, and acceptance criteria.
• Collaborate with Engineering on CRM integrations and data quality improvements.
• Support adoption and measure CRM ecosystem success across teams.

Skills

Product management

Sales process knowledge

Stakeholder management

Requirements gathering

Salesforce knowledge

Tools

Salesforce Sales Cloud

Job description

Kraken is seeking an experienced CRM Product Manager to define and drive the product strategy for Salesforce and other sales tools within Kraken’s B2B organization. You will own the CRM roadmap across multiple sales teams, translating business needs into scalable solutions and collaborating with Sales, Engineering, and Operations to improve data, processes, and adoption.

The role emphasizes product requirements, prioritization, and stakeholder alignment, with deep Salesforce expertise and a