Creative Content Manager (Photo/Video + Social)

Yama Vans; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

A premium adventure van manufacturer in Calgary, AB is seeking a dynamic content creator to lead visual storytelling and social strategy. This in-person role requires 4+ years of marketing experience, with a passion for outdoor adventures and strong skills in photo and video production. You will own content direction, manage social channels, and travel to capture brand moments. If you are a strategic thinker with a portfolio of high-quality work, this is an exciting opportunity to shape brand perception and engagement.

Qualifications

• 4+ years of experience in marketing, organic content marketing is preferred.
• Strong experience in social media strategy with proven results.
• Ability to produce high-quality photo and video work.
• Comfort in varied outdoor conditions with gear.
• Ownership mentality and drive to see projects through completions.

Responsibilities

• Own and evolve Yama’s visual creative direction.
• Plan, shoot, and edit premium photo and video.
• Own and grow Yama’s organic social channels.
• Travel for capturing adventures and events.
• Develop and execute social strategy aligned with business goals.

Skills

Content marketing

Social media strategy

Photography

Video production

Creative direction

Project management

Tools

Adobe Creative Suite

Drone

Job description

Premium Visual Storytelling + Social Strategy & Growth

Compensation: $70,000 to $90,000 based on experience

Location: In person at Yama HQ in Calgary, AB

Yama Vans is Canada’s premium adventure van manufacturer. Built to endure, designed to inspire. Our work is guided by Japanese design values and North American adventures, with a shared commitment to craftsmanship, efficiency, and living life outside the lines. We move fast, sweat the details, and always enjoy the ride. Our vans make the journey as memorable as the destination and serve as basecamps for people who want to upgrade their access to the outdoors.

We are a small, hungry, and growing team of about 25 people, and this role is a rare chance to step into true creative leadership at Yama. You will help shape how the world sees us, bringing to life the stories of our clients, our vans, and the people who build them.

This role is the organic engine of Yama. Your work will be central to reaching the right audiences, deepening brand trust, and driving real business ROI through premium content and strong social strategy. If you are an exceptional visual storyteller who is also passionate about strategy and performance, this role is for you.

We are looking for someone who can think high level, set direction, and then own execution all the way through. You will be a creative linchpin in the company, leading both strategy and delivery with confidence, taste, and follow through.

What the role is like

This is a dynamic role that moves between the desk and the field. It is fully in person at Yama HQ, with regular time on location to capture the stories that matter. Month to month you will find yourself out shooting on location (in all seasons), at Yama HQ, or at events like trade shows, bike races, partner activations, and backcountry camping trips in Alberta, BC, and beyond.

Day to day, you will be editing premium photo and video, building and running a content calendar, and growing Yama’s organic social channels. You will work closely with our CXO and Co Founder, but you are expected to lead the strategy and execution at the same time. This is a role with real ownership, not a narrow lane.

Core Responsibilities

Content Creation

• Own and evolve Yama’s visual creative direction, in collaboration with Marketing leadership, ensuring every asset feels unmistakably Yama.
• Build and run the content production system, including repeatable workflows for planning, shooting, editing, approvals, storage, and delivery.
• Plan, shoot, and edit premium photo and video across vans, clients, lifestyle, events, and deliveries, with a consistent premium finish.
• Lead and manage shoot logistics end to end, including props, inventory, locations, models, timelines, contractors, and permits as required.
• Build and maintain an organized cross-channel content library that is easy for the team to access, search, and reuse.
• Uphold Yama’s premium brand standards across all visual touchpoints, ensuring our content reflects a premium product and experience.

Social and Channel Growth

• Own and grow Yama’s organic social channels, acting as the channel lead and system owner for how we show up online.
• Build and run the social system, including channel strategy, content calendar, publishing workflows, community practices, and performance reporting.
• Develop and execute a social strategy and content calendar aligned with brand and business goals, with a clear focus on reaching the right audiences.
• Lead low-volume, high-quality creator and influencer partnerships from outreach to delivery, prioritizing fit and impact over scale.
• Track performance, share insights, and optimize content and channel approach over time, continuously improving what we make and how we distribute it.
• Ensure organic content drives measurable outcomes, including brand reach, qualified leads, and sales momentum.
• Stay current on platform trends and best practices. Bring a learning mindset, test new approaches, and evolve strategy as social platforms and algorithms change.

Travel and driving expectations

This role includes travel to capture adventures, events, key brand moments, and client stories. You will also be driving and operating vans for shoots.

You will need to be:

• Comfortable travelling 4-5 times per year (typically within BC and Alberta, but sometimes into the US)
• A very confident driver with a high degree of responsibility and a clean driving record
• Off-roading experience is a strong asset

Qualifications

Must haves

• 4+ years of experience working in marketing, with organic content marketing experience preferred
• Strong experience with social media strategy and organic channel growth with proven track record
• Proven ability to produce high-quality photos and video for premium brands, supported by a portfolio
• A robust gear kit and confidence using it in varied outdoor conditions (compensation for depreciation will be provided)
• Ability to think strategically, prioritize effectively, and lead projects end-to-end
• High taste level and strong judgment with a clear instinct for brand consistency
• Ownership mentality and the drive to see projects through to completion without heavy oversight
• Passion for the outdoors and outdoor lifestyle, and a real interest in the adventures our clients are building toward

Assets

• Experience working with outdoor brands or adventure lifestyle products
• Drone piloting experience
• Comfort using AI tools to support content workflows, ideation, and efficiency
• Off-roading or backcountry travel experience

How To Apply

To apply, please complete the application form linked below. You will be asked to share:

• A link to your portfolio (photo/video work required)
• Brief responses about your creative process and experience
• Your resume and references

Please note:

• Due to high application volume, applications submitted via LinkedIn Easy Apply, Indeed, email, or direct messages will not be reviewed.
• Shortlisted candidates will be invited to the next steps via email

👉 Apply here: https://forms.gle/CWFJ4QEAb3U3enbW9