Commercial Sales Lead

Northern Fitness; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading fitness equipment company is seeking a driven sales professional to build and expand their presence in British Columbia. This role involves developing and executing a commercial growth strategy, managing inbound business opportunities, and building long-term relationships with institutional partners. Ideal candidates should have a proven B2B sales record, with at least 3 years of field experience, and be comfortable navigating multi-stakeholder decision processes. This role offers high autonomy and aims to exceed sales targets.

Qualifications

• Proven track record of meeting or exceeding B2B sales targets.
• 3+ years of field or territory-based sales experience.
• Comfortable managing longer sales cycles and multi-stakeholder decision processes.

Responsibilities

• Develop and execute the commercial growth strategy for British Columbia.
• Generate new business and manage inbound opportunities.
• Build and maintain long-term relationships with key decision-makers.

Skills

B2B sales experience

Strong negotiation skills

Communication skills

Presentation skills

Organizational skills

Time-management skills

Tools

HubSpot CRM

Job description

Northern Fitness is one of Canada’s fastest-growing fitness equipment companies, building a national commercial platform that is redefining how fitness equipment is distributed and supported across the country.

We move fast. We execute. We build long-term partnerships.

We represent a portfolio of leading global fitness brands including REP Fitness, Eleiko, Balanced Body, TRUE Fitness, Balanced Body, Force USA, Technogym, Orion, Keiser, and others.

Our commercial division supports facility builds and outfitting projects across Canada, working closely with operators and partners to deliver high-quality training environments.

We are expanding our presence in British Columbia and are looking for someone who wants to take ownership of building and leading that market.

Role Description

This is a territory-building role.

You will be responsible for developing and executing the commercial growth strategy for British Columbia. You will generate new business, manage inbound opportunities, build institutional relationships, and close commercial outfitting projects across the province.

High autonomy. High ownership. High expectations.

Qualifications

• Develop and execute the commercial growth strategy for British Columbia, including priority verticals and target accounts.
• Build and maintain a strong sales pipeline through proactive prospecting, networking, and structured follow-up.
• Own both outbound business development and inbound commercial leads within the territory. Identify, engage, and close new institutional and commercial opportunities.
• Conduct in-person meetings, facility assessments, presentations, and product demonstrations.
• Build and maintain long-term relationships with key decision-makers, operators, and commercial partners.
• Develop tailored outfitting proposals across Northern Fitness’ multi-brand portfolio.
• Participate in RFP and institutional procurement processes where applicable.
• Maintain disciplined use of HubSpot CRM for pipeline management, forecasting, and activity tracking.
• Monitor industry trends, competitor activity, and regional market opportunities.
• Travel throughout British Columbia to build relationships and close business.

Performance Expectations

• Meet or exceed defined quarterly and annual revenue targets.
• Maintain consistent outbound activity and territory penetration.
• Keep a clean, accurate, and up-to-date pipeline within HubSpot.
• Maintain accurate forecasting and visibility across all active opportunities.
• Ensure timely follow-up and progression of all qualified opportunities.
• Contribute to overall commercial growth and market expansion in British Columbia.

Qualifications

• Proven track record of meeting or exceeding B2B sales targets.
• Experience working in a structured, CRM-driven sales environment (HubSpot preferred), with disciplined pipeline management and forecasting.
• 3+ years of field or territory-based sales experience.
• Strong negotiation, communication, and presentation skills.
• Ability to assess customer needs and deliver tailored, solution-based proposals.
• Comfortable managing longer sales cycles and multi-stakeholder decision processes.
• Highly self-motivated with strong organizational and time-management skills.
• Experience in B2B or commercial sales environments (capital equipment, construction, hospitality, or similar industries) preferred.
• Valid driver’s license and willingness to travel frequently within British Columbia.

Strong assets

• Experience selling into commercial or institutional environments
• Exposure to the fitness industry or strength equipment category
• Existing commercial or institutional relationships within BC