Category Growth & Innovation Manager (CPG)

Maple Leaf Foods Inc.; Mississauga; On-site; CAD 96,000 - 141,000; Full time

Benefits offered by this job

Health and wellness benefits

Pension plan with company matching

Tuition reimbursement

Volunteer days

Learning and development opportunities

Inclusive culture

Job summary

Maple Leaf Foods is seeking a Category Marketing Manager in Mississauga to develop and execute growth strategies anchored in consumer and market insights. You will own 1–3 year innovation pipelines and partner with cross-functional teams to deliver on-brand launches and optimized pricing.

You are a proactive leader with a track record in CPG marketing, skilled at analytics, strategy, and driving results in a fast-paced environment. The role includes short-term incentives and competitive benefits.

Qualifications

• Bachelor’s Degree with track record of results in a CPG environment.
• Proactive, performance-driven, able to work under pressure in a fast-paced market.
• Experience managing a large complex business with brand management success.
• Strong mentoring and coaching skills for cross-functional teams.
• Commercial acumen with P&L understanding; data-driven decision making.
• Strategic leadership and ability to influence senior management.

Responsibilities

• Develop and execute category strategies to drive channel growth and share gains.
• Lead consumer-centric innovation and commercialize new products with cross-functional teams.
• Partner with Brand, Revenue Management, Finance and Operations to optimize launches and pricing.
• Analyze market trends and provide category share and financial reporting.

Skills

Category marketing

P&L management

Leadership

Cross-functional collaboration

Education

Bachelor’s degree

Job description

Maple Leaf Foods is seeking a Category Marketing Manager in Mississauga to develop and execute growth strategies anchored in consumer and market insights. You will own 1–3 year innovation pipelines and partner with cross-functional teams to deliver on-brand launches and optimized pricing.

You are a proactive leader with a track record in CPG marketing, skilled at analytics, strategy, and driving results in a fast-paced environment. The role includes short-term incentives and competitive benefits.