Growth GM — Kits & Snacking Leader

Maple Leaf Foods; Mississauga; Hybrid; CAD 150,000 - 190,000; Full time

Benefits offered by this job

Health and Wellness benefits

Defined Contribution Pension Plan

Tuition reimbursement

Learning and development opportunities

Volunteer days

Job summary

Maple Leaf Foods in Mississauga seeks a Marketing Director to act as the General Manager of a fast-scaling business within the Kits & Snacking portfolio. You will shape long-term strategy, identify new consumer demand, and lead a breakthrough innovation pipeline while guiding investment decisions that define growth.

You will partner with Brand, Revenue Growth Management, Sales, Supply Chain and Operations to capture opportunities and build a category that redefines how Canadians snack and eat.

Qualifications

• 10+ years of progressive marketing leadership experience in CPG, food, retail or related consumer industries.
• Proven track record in category strategy, innovation and portfolio growth.
• Experience managing a P&L and making commercial investment decisions.
• Ability to lead high-performing teams and influence senior stakeholders.
• Strong cross-functional collaboration across brand, sales, supply chain and finance.
• Bias for action, strategic thinking, and comfort with ambiguity.

Responsibilities

• Set strategic direction, investment priorities and long-term innovation agenda for growth.
• Understand evolving consumer behaviours to identify new growth opportunities.
• Own performance across Retail and Foodservice in Canada and the U.S.
• Lead annual business planning, pricing, supply, and profitability decisions.
• Collaborate with Sales and customers to translate insights into category strategies.
• Drive breakthrough products to market with cross-functional partners.

Skills

Strategic leadership

Category strategy

P&L management

Cross-functional leadership

Data-driven decision making

People leadership

Job description

Maple Leaf Foods in Mississauga seeks a Marketing Director to act as the General Manager of a fast-scaling business within the Kits & Snacking portfolio. You will shape long-term strategy, identify new consumer demand, and lead a breakthrough innovation pipeline while guiding investment decisions that define growth.

You will partner with Brand, Revenue Growth Management, Sales, Supply Chain and Operations to capture opportunities and build a category that redefines how Canadians snack and eat.