Marketing Associate: P&L & Category Growth

Maple Leaf Foods; Mississauga; Hybrid; CAD 71,000 - 103,000; Full time

Benefits offered by this job

Health & Wellness benefits

Defined Contribution Pension Plan

Tuition reimbursement program

Volunteer days

Job summary

Maple Leaf Foods is seeking a Marketing Associate for Deli and Sliced Meat to lead end‑to‑end category management and cross‑functional collaboration with a seasoned Marketing Manager. You will own category plans, drive growth, and steer innovations while delivering category reporting and insights.

The role requires 2–4 years in marketing or analytics within CPG or grocery, a post‑secondary degree in Business or Marketing, and familiarity with P&Ls and PowerBI is a plus.

Qualifications

• Post‑secondary degree in Business or Marketing.
• 2–4 years experience in marketing, sales, finance or analytics in CPG or grocery.
• Ability to lead by influence with cross‑functional teams.
• Strong analytical and project management capabilities.
• Experience with P&Ls and PowerBI an asset.

Responsibilities

• Own end‑to‑end category management for deli and sliced meats.
• Develop and execute category plans to drive growth and differentiation.
• Identify innovation opportunities and lead commercialization from concept to launch.
• Leverage Nielsen and internal data for category reporting and insights.
• Analyze brands, market trends, and competitive activity; partner with sales for flawless program execution.

Skills

Marketing basics

Cross-functional collaboration

Analytics thinking

Project management

Strategic mindset

Education

Post‑secondary degree in Business or Marketing

Tools

PowerBI

Job description

Maple Leaf Foods is seeking a Marketing Associate for Deli and Sliced Meat to lead end‑to‑end category management and cross‑functional collaboration with a seasoned Marketing Manager. You will own category plans, drive growth, and steer innovations while delivering category reporting and insights.

The role requires 2–4 years in marketing or analytics within CPG or grocery, a post‑secondary degree in Business or Marketing, and familiarity with P&Ls and PowerBI is a plus.