Canada Field Marketing Lead: Pipeline & ABM

8110 Canada - Genesys Cloud Services Corp.; Toronto; Hybrid; CAD 135,000 - 177,000; Full time

Benefits offered by this job

Extended health coverage

Generous paid time off

RRSP matching

Family-friendly benefits

Learning and mobility programs

Job summary

Genesys in Toronto is seeking a Sr. Field Marketing Manager to own the Canada regional marketing strategy. You will act as a liaison between sales and marketing, translating GTM and revenue priorities into a full-funnel plan that drives pipeline and strengthens brand presence.

You will lead integrated field programs across enterprise and mid-market segments, collaborate with cross-functional teams, and optimize campaigns with a focus on measurable ROI and account-based marketing principles.

Qualifications

• 5–7 years of field marketing experience in software/tech.
• Experience enabling B2B sales through marketing programs.
• Proven ability to run integrated marketing programs that drive measurable results.
• Strong understanding of demand generation, lead management, and B2B sales cycles.
• Experience working with cross-functional teams, including sales, partners, and marketing stakeholders.
• Ability to travel approximately 25% to support customer-facing programs and internal meetings.
• Bachelor's degree or equivalent professional experience.

Responsibilities

• Execute integrated regional marketing programs that drive pipeline growth across enterprise, commercial, and mid-market segments.
• Partner with sales to align marketing activities with GTM priorities and account-level needs.
• Deliver demand generation campaigns across digital, virtual, and in-person channels to increase engagement and conversion.
• Support account-based marketing initiatives for priority accounts to improve pipeline progression and deal acceleration.
• Identify and activate third-party programs and industry events to expand brand awareness and generate new leads.
• Manage marketing programs within an allocated budget, ensuring effective use of resources and measurable ROI.
• Collaborate with partner marketing to support channel initiatives and co-marketing opportunities.
• Track and analyze campaign performance, using insights to optimize future programs and improve results.

Skills

Field marketing

B2B marketing

Campaign management

Cross-functional

Sales alignment

Budget management

Travel readiness

Marketing tools

Education

Bachelor's degree or equivalent

Tools

Salesforce

Asana

Job description

Genesys in Toronto is seeking a Sr. Field Marketing Manager to own the Canada regional marketing strategy. You will act as a liaison between sales and marketing, translating GTM and revenue priorities into a full-funnel plan that drives pipeline and strengthens brand presence.

You will lead integrated field programs across enterprise and mid-market segments, collaborate with cross-functional teams, and optimize campaigns with a focus on measurable ROI and account-based marketing principles.