Sr. Field Marketing Manager, Canada

8110 Canada - Genesys Cloud Services Corp.; Toronto; Hybrid; CAD 135,000 - 177,000; Full time

Benefits offered by this job

Extended health coverage

Generous paid time off

RRSP matching

Family-friendly benefits

Learning and mobility programs

Job summary

Genesys in Toronto is seeking a Sr. Field Marketing Manager to own the Canada regional marketing strategy. You will act as a liaison between sales and marketing, translating GTM and revenue priorities into a full-funnel plan that drives pipeline and strengthens brand presence.

You will lead integrated field programs across enterprise and mid-market segments, collaborate with cross-functional teams, and optimize campaigns with a focus on measurable ROI and account-based marketing principles.

Qualifications

• 5–7 years of field marketing experience in software/tech.
• Experience enabling B2B sales through marketing programs.
• Proven ability to run integrated marketing programs that drive measurable results.
• Strong understanding of demand generation, lead management, and B2B sales cycles.
• Experience working with cross-functional teams, including sales, partners, and marketing stakeholders.
• Ability to travel approximately 25% to support customer-facing programs and internal meetings.
• Bachelor's degree or equivalent professional experience.

Responsibilities

• Execute integrated regional marketing programs that drive pipeline growth across enterprise, commercial, and mid-market segments.
• Partner with sales to align marketing activities with GTM priorities and account-level needs.
• Deliver demand generation campaigns across digital, virtual, and in-person channels to increase engagement and conversion.
• Support account-based marketing initiatives for priority accounts to improve pipeline progression and deal acceleration.
• Identify and activate third-party programs and industry events to expand brand awareness and generate new leads.
• Manage marketing programs within an allocated budget, ensuring effective use of resources and measurable ROI.
• Collaborate with partner marketing to support channel initiatives and co-marketing opportunities.
• Track and analyze campaign performance, using insights to optimize future programs and improve results.

Skills

Field marketing

B2B marketing

Campaign management

Cross-functional

Sales alignment

Budget management

Travel readiness

Marketing tools

Education

Bachelor's degree or equivalent

Tools

Salesforce

Asana

Job description

Be the one building AI-powered experiences where they matter most At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships. Help build, support and operate technology used by more than 8,000 organizations in over 100 countries - moving AI from possibility to production in real-world enterprise environments every day.

Role Overview

The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the regional marketing strategy for Canada. As the primary liaison between sales and marketing, the Sr. Field Marketing Manager will need to understand go-to-market (GTM) and sales priorities, apply a "CMO of the region" mindset, and build a full-funnel marketing plan to deliver on those priorities. This role drives regional marketing execution across Canada, helping enterprise and mid-market organizations engage with Genesys solutions to improve customer experience outcomes. You will lead the delivery of integrated field marketing programs that generate pipeline, increase brand visibility, and support sales priorities. At Genesys, we help organizations deliver empathetic, AI-powered customer experiences, and this role plays an important part in bringing that vision to market. Working closely with sales and cross-functional teams, you will contribute to regional strategy while focusing on high-quality execution and measurable results. This position offers strong exposure to enterprise initiatives and the opportunity to build advanced demand generation and account-based marketing expertise.

Key Responsibilities

• Execute integrated regional marketing programs that drive pipeline growth across enterprise, commercial, and mid-market segments
• Partner closely with sales teams to align marketing activities with go-to-market priorities and account-level needs
• Deliver demand generation campaigns across digital, virtual, and in-person channels to increase engagement and conversion
• Support account-based marketing initiatives for priority accounts to improve pipeline progression and deal acceleration
• Identify and activate third-party programs and industry events to expand brand awareness and generate new leads
• Manage marketing programs within an allocated budget, ensuring effective use of resources and measurable return on investment
• Collaborate with partner marketing to support channel initiatives and co-marketing opportunities
• Track and analyze campaign performance, using insights to optimize future programs and improve results

Required Qualifications

• 5-7 years of experience in field marketing within software or technology organizations
• Experience supporting B2B sales teams and aligning marketing efforts to pipeline and revenue goals
• Demonstrated ability to execute integrated marketing programs that drive measurable results
• Strong understanding of demand generation, lead management, and B2B sales cycles
• Experience working with cross-functional teams, including sales, partners, and marketing stakeholders
• Ability to manage multiple priorities in a fast-paced and evolving environment
• Familiarity with marketing and sales tools such as Salesforce, Asana, or similar platforms
• Ability to travel approximately 25% to support customer-facing programs and internal meetings such as sales QBRs
• Bachelor's degree or equivalent professional experience

Preferred Qualifications

• Exposure to account-based marketing programs targeting enterprise or strategic accounts
• Strong analytical skills with the ability to interpret data and inform decisions
• Experience supporting regional marketing programs within North America
• Ability to build effective working relationships and collaborate across teams

Benefits That Support You

• Comprehensive extended group health coverage
• Generous paid time off, including vacation and personal leave
• Retirement savings program with employer RRSP matching up to a prescribed maximum amount
• Family-friendly benefits, including parental leave top-up and adoption assistance
• Growth and development opportunities through access to learning resources and internal mobility programs

Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $134,900.00 - 177,000.00

Working at Genesys AI at enterprise scale - Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year. A flexible-first culture - Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work. Growth in the AI era - Build future-ready skills through mentorship, learning programs, leadership development and education support. Time to recharge and give back - Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

About Genesys

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces.

Our AI-powered platform connects people, systems, data and AI to help businesses work smarter, respond faster and create more meaningful interactions.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

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