Canada Field Marketing Manager: Demand Gen & Events

Verkada; Calgary; On-site; CAD 176,000 - 210,000; Full time

Benefits offered by this job

Healthcare coverage

Parental leave

Professional development stipend

Wellness benefits

Meals provided

Job summary

Verkada is seeking a Field Marketing Manager for Canada to shape go-to-market strategy and own marketing and demand generation driving pipeline. You will collaborate with sales, partners, and product marketing to build credibility and demand across Canada, with emphasis on Western Canada for role coverage.

You will lead regional campaigns, ABM programs, events, webinars, and partner-led activities, traveling 30-40% to build a best-in-class security ecosystem and contribute to multi-million

Qualifications

• 6-10 years of B2B marketing experience.
• Ability to execute multiple concurrent events with cross-functional coordination.
• Experience working with channel/strategic partners to drive programs with strong results.
• Ability to understand and articulate key buyer personas driving procurement and Verkada’s value.

Responsibilities

• Lead regional/local campaigns, direct and partner-led, including events, trade shows, webinars, and other pipeline-building tactics.
• Run account-based marketing programs with sales and demonstrate program elements to reps.
• Foster local thought leadership and customer executive collaboration on physical security and cloud.
• Advise demand-gen hub on planning and measuring high-impact campaigns.
• Collaborate with channel partners to grow marketing reach and engagement.
• Work with Product Marketing to craft positioning and assets for Canada market.

Skills

B2B marketing

Event planning

Partner marketing

Persona development

Sales alignment

Entrepreneurial mindset

Demand generation

Job description

Verkada is seeking a Field Marketing Manager for Canada to shape go-to-market strategy and own marketing and demand generation driving pipeline. You will collaborate with sales, partners, and product marketing to build credibility and demand across Canada, with emphasis on Western Canada for role coverage.

You will lead regional campaigns, ABM programs, events, webinars, and partner-led activities, traveling 30-40% to build a best-in-class security ecosystem and contribute to multi-million