AI-Driven GTM Architect, Demand Gen Lead

Edgecom Energy; Toronto; Hybrid; CAD 150,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Stock options

Hybrid work

Onsite gym

Experiment budget

Job summary

Edgecom Energy in Toronto, ON is seeking a growth marketing professional to build a demand-gen engine. You will own HubSpot, design ABM, and orchestrate multi-channel campaigns targeting large C&I facilities in Ontario, PJM, and Quebec, with a focus on pipeline from day one.

You\'ll report to the CEO, manage one direct report, and partner with sales, product, and design. This role emphasizes data-driven decision making, experimentation, and a measurable impact on new-logo growth.

Qualifications

• 2+ years in energy markets, demand response, or a related area of the electricity sector.
• Working knowledge of the IESO market and how DR resources participate and settle.
• Bachelor's degree in engineering or a related technical discipline.
• Strong analytical skills and fluency in Excel with operational and interval meter data.
• Self-starter who turns data and event results into practical, measurable improvements.
• Clear written and verbal communication, including direct customer contact.
• Desire to work in a fast-paced environment and find solutions in ambiguity.

Responsibilities

• Rebuild our HubSpot GTM workflows from scratch.
• Rebuild our website from scratch to make it lead-gen engine.
• Design and run the ABM motion for our ICP: large C&I facilities in Ontario, PJM, and Quebec.
• Work with VP of sales to improve outbound targeting, ICP, and list management.
• Build the outbound infrastructure: data sourcing and enrichment, list hygiene, deliverability management, AI personalization at scale.
• Own the GTM side of HubSpot under a written ownership split with sales: contacts, lists, forms, campaigns, marketing workflows, lead scoring, lifecycle through MQL and SQL, email, CMS and landing pages, and first-touch attribution.
• Produce content at AI speed with human-grade editing: email copy, landing pages, one-pagers, case studies, campaign collateral.
• Productize our door-opener tools into landing pages, tools, and sequences that generate inbound meetings.
• Run paid and organic channel experiments with a test budget and a kill discipline.
• Turn events into a machine input: pre-event ABM targeting, at-event capture, automated post-event sequencing, and a pipeline P&L for every event.
• Route qualified leads to the right region within a 48-hour SLA.
• Report weekly at the business review: marketing-sourced pipeline, meetings generated, conversion by stage, cost per opportunity.

Skills

Excel fluency

Analytical skills

Communication skills

Self-starter

Education

Bachelor's degree in engineering or related technical discipline

Tools

SQL

Python

BI tools

Job description

Edgecom Energy in Toronto, ON is seeking a growth marketing professional to build a demand-gen engine. You will own HubSpot, design ABM, and orchestrate multi-channel campaigns targeting large C&I facilities in Ontario, PJM, and Quebec, with a focus on pipeline from day one.

You\'ll report to the CEO, manage one direct report, and partner with sales, product, and design. This role emphasizes data-driven decision making, experimentation, and a measurable impact on new-logo growth.