Business Writer

ZenaTech Inc.; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

ZenaTech Inc. is seeking a skilled Business Writer to shape our technology expertise into compelling thought leadership content for business audiences.

You will craft short- and long-form pieces that translate complex AI, DaaS, and cloud concepts into clear narratives. The role focuses on producing articles, whitepapers, blogs, and executive content, collaborating with executives and SMEs to ensure accuracy and strategic alignment.

Qualifications

• 3–5 years of professional writing experience in content writing, copywriting, journalism, or business writing.
• Experience writing B2B content, preferably in technology, SaaS, or consulting.
• Experience contributing to thought leadership or executive-level content is a strong asset.
• Exceptional writing, editing, and storytelling ability.
• Ability to simplify complex technical topics for business audiences.
• Strong research and analytical skills.
• Attention to detail and adherence to deadlines.
• Ability to work independently and collaborate cross-functionally.

Responsibilities

• Research, write, and edit thought leadership articles, whitepapers, blog posts, and executive-level content.
• Produce both short-form and long-form content for digital platforms.
• Translate complex technology solutions and business concepts into accessible, engaging narratives.
• Develop content aligned with brand voice, messaging, and strategic priorities.
• Collaborate with internal stakeholders to gather insights and perspectives.
• Conduct interviews and synthesize information into clear, well-structured written content.
• Ensure consistency in tone, messaging, and positioning across all materials.
• Research industry trends, competitors, and emerging technologies.
• Identify topics that support market positioning and demand generation.
• Ensure all content is accurate and aligned with market dynamics.
• Optimize content for SEO and digital engagement.
• Collaborate with marketing and sales to align content with campaigns.

Skills

Professional writing

B2B content

Editing

Storytelling

Independent worker

Collaboration

Tools

CMS platforms

SEO tools

Google Analytics

MS Office / Google Workspace

Job description

ZenaTech (Nasdaq: ZENA | FSE: 49Q) is a technology company specializing in AI drones, Drone-as-a-Service (DaaS), enterprise SaaS, and quantum computing solutions for mission-critical business applications. Since 2017, the company has leveraged its software development expertise and expanded its drone design and manufacturing capabilities through ZenaDrone to innovate and enhance customer inspection, monitoring, safety, security, compliance, and surveying processes.

This position is in office 5 days a week and not offered Remote or hybrid

Position Overview:

The Business Writer plays a critical role in shaping how our organization communicates its expertise, translating complex ideas into impactful content that drives engagement, credibility, and growth. We are seeking a skilled Business Writer to develop high-quality thought leadership content that positions our organization as a leader in the technology solutions space. This role will focus on creating compelling short- and long-form content for digital platforms, translating complex technical concepts into clear, engaging narratives for business audiences.

Key Responsibilities:

Content Development & Thought Leadership

• Research, write, and edit thought leadership articles, whitepapers, blog posts, and executive-level content
• Produce both short-form (e.g., LinkedIn posts, blogs) and long-form content (e.g., reports, case studies)
• Translate complex technology solutions and business concepts into accessible, engaging narratives
• Develop content aligned with brand voice, messaging, and strategic priorities

Stakeholder Collaboration

• Collaborate with internal stakeholders (e.g., executives, SMEs) to gather insights and perspectives
• Conduct interviews and synthesize information into clear, well-structured written content
• Ensure consistency in tone, messaging, and positioning across all materials

Research & Market Insight

• Conduct research on industry trends, competitors, and emerging technologies
• Identify relevant topics that support market positioning and demand generation
• Ensure all content is accurate, credible, and aligned with current market dynamics
• Support development of content calendars and editorial plansOptimize content for SEO and digital engagement
• Collaborate with marketing and sales teams to align content with campaign objectives

Qualifications & Experience:

• 3–5 years of professional writing experience (content writing, copywriting, journalism, or business writing)(Required)
• Proven experience writing B2B content, preferably in technology, SaaS, or consulting environments
• Experience contributing to thought leadership or executive-level content is a strong asset
• Exceptional writing, editing, and storytelling ability
• Ability to simplify complex technical topics for business audiences
• Strong research and analytical skills
• Attention to detail and adherence to deadlines
• Ability to work independently and collaborate cross-functionally

Tools & Technical Skills

• Familiarity with CMS platforms, SEO tools, and analytics
• Proficiency in Microsoft Office / Google Workspace
• Experience with content marketing or marketing automation tools is an asset

Nice to Have

• Experience in AI, cloud, Drone technology, SaaS or enterprise technology solutions
• Background in journalism, communications, or business writing
• Understanding of B2B sales cycles and buyer personas

We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made, by a member of our hiring team.

"We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status."

This posting is for an existing vacancy.