Business Development Representative (Canada)

Cority, Inc.; Toronto; Hybrid; CAD 55,000 - 90,000; Full time

Job summary

Cority, Inc. in Toronto seeks a motivated Business Development professional to drive qualified opportunities and introduce meetings. You will work 1 day per week in our downtown office, with cadence to maintain a high-velocity pipeline and collaborate with account executives across teams to win new business.

Ideal candidates bring B2B software sales experience, independence, and strong communication. Proficiency with Salesforce/Salesloft/ZoomInfo and AI tools is a plus, supporting our modern

Qualifications

• Undergraduate degree (3+ years) in marketing, business or sales.
• B2B software sales experience preferred.
• Independent and professional approach.
• Strong written and verbal communication skills.
• Excellent time management and organization.
• Ability to navigate corporate structures and decision makers.
• Familiarity with Salesforce, Salesloft, ZoomInfo; AI tools desirable.

Responsibilities

• Execute inbound and outbound sales and marketing campaigns.
• Research prospective customers and market trends.
• Generate high-quality leads for Account Executives.
• Collaborate with multiple teams and senior stakeholders.
• Travel to events and conferences; occasional after-hours to cover multiple time zones.
• Report market trends to refine messaging for targeted audiences.

Skills

B2B sales experience

Salesforce knowledge

Salesloft knowledge

ZoomInfo knowledge

Communication skills

Time management

Independence

Education

Undergraduate degree in marketing or business or sales

Tools

Salesforce

Salesloft

ZoomInfo

AI tools

Job description

Join our fast-paced and driven Business Development team! We’re seeking a motivated, coachable, and ambitious individual who thrives on achieving goals and is available to work in our downtown Toronto office 1 day per week.

PRIMARY OBJECTIVES:

• Achieve monthly quotas of qualified opportunities.
• Achieve monthly quotas of Introduction Meetings held
• Meet or exceed activity metrics for managing inbound Leads.
• Position the value proposition of the Cority solution and communicate key information regarding solutions and delivery of our products to key personas in target accounts.
• Leverage MEDDPICC and other sales methodologies to ensure strong qualification of a prospect’s needs and requirements

PRIMARY RESPONSIBILITIES:

• Independently execute inbound and outbound sales & marketing campaigns
• Research information about prospective customers and market trends
• Generate high-quality leads for Account Executives to consistently fuel a multi-million dollar pipeline
• Collaborate across multiple teams and senior stakeholders to drive results
• Travel to events and conferences may be required, as well as occasional out of-hours work to cover multiple time zones
• Report on any new market trends that may provide additional insight to sales and marketing to build out messaging for targeted audiences.

QUALIFICATIONS AND CHARACTERISTICS OF AN IDEAL CANDIDATE:

• Undergraduate degree (3+ years) in marketing, business or sales.
• Experience in a sales role, preferably in B2B, preferably in software.
• Independence and professionalism.
• Strong written and verbal communications skills.
• Strong time management and organizational skills.
• Ability to navigate corporate structures and identify decision makers.
• Knowledge of sales technology stack including Salesforce, Sales loft, ZoomInfo and AI tools desirable.