Business Development Lead

HabitAa; Toronto; Remote; CAD 70,000 - 100,000; Full time

Job summary

HabitAa is a Toronto-based building performance platform serving the real estate industry. You’ll own the sales pipeline from first contact to signed agreement, working directly with the founder to drive growth and close deals.

You will identify and qualify developers, owners, and firms needing energy studies, run outreach and demos, and build relationships across real estate, construction, and design. Travel to client meetings and events is expected.

Qualifications

• Strong lead generation and market research to identify, qualify and prioritize new business opportunities.
• Excellent communication and customer service to build relationships and support clients through the sales cycle.
• Robust analytical skills to interpret building performance insights and develop data-informed proposals.
• Experience in B2B sales or business development in proptech, energy efficiency or building performance is preferred.
• Willingness to work on-site in North York, ON and travel locally for client meetings and events.
• Familiarity with CRM tools and documenting activities and reports.
• Post-secondary education in business, engineering, environmental studies or related field is an asset.
• Knowledge of building energy systems, retrofits or incentive programs is advantageous.

Responsibilities

• Identify and qualify developers, owners, property managers, architects, and engineering firms needing energy studies.
• Run outreach, follow-up, and product demos independently.
• Build relationships across real estate and construction, including consultants and design firms.
• Prepare proposals, support contract negotiations, and close deals.
• Represent HabitAa at industry events, conferences, and association meetings.

Skills

Lead generation

Market research

Communication

Analytical skills

B2B sales

Proptech knowledge

CRM tools

Travel readiness

On-site work

Sales pipeline

Education

Post-secondary education in business/engineering/environmental studies

Tools

CRM software

Job description

HabitAa is a Toronto building performance platform serving the real estate industry. We deliver the energy work that projects depend on, using AI and simulation to do in days what traditional consulting takes weeks to produce.

The role

You’ll own the pipeline from first contact to signed agreement, working directly with the founder.

• Identify and qualify developers, owners, property managers, architects, and engineering firms who need energy studies on their projects
• Run outreach, follow-up, and product demos yourself
• Build relationships across the real estate and construction industry, including the consultants and design firms who bring projects to us
• Prepare proposals, support contract negotiations, and close
• Represent HabitAa at industry events, conferences, and association meetings

Qualifications

• Strong Lead Generation and Market Research skills to identify, qualify, and prioritize new business opportunities.
• Excellent Communication and Customer Service skills to build relationships, deliver clear presentations, and support clients throughout the sales cycle.
• Robust Analytical Skills to interpret building performance insights, understand client needs, and develop data-informed business proposals.
• Experience in B2B sales or business development, ideally within proptech, energy efficiency, building performance, or related sectors.
• Ability to work on-site in North York, ON, and travel locally for client meetings and industry events as needed.
• Comfort with CRM tools and sales pipelines, including documenting activities and preparing regular reports.
• Post-secondary education in business, engineering, environmental studies, or a related field is an asset.
• Knowledge of building energy systems, retrofits, or incentive programs (e.g., CMHC MLI Select) is considered an advantage.

Location

This role is remote, but you must be based in the Greater Toronto Area. Our clients, our events, and our network are here, and you'll be meeting people in person regularly. Fluency in French is an asset.

Compensation

Base salary plus commission on closed business.