Business Development and Marketing Associate

Workbench Energy

Toronto

Hybrid

CAD 75,000 - 95,000

Full time

14 days+

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Job summary

A fast-growing software and services company in Toronto is seeking a Business Development and Marketing Associate. This entry-level role involves identifying sales opportunities, supporting marketing efforts, and participating in new market strategies. Ideal candidates will have 2+ years in sales, strong communication skills, and a passion for sustainability. Competitive salary between $75,000 to $95,000 plus commissions. Hybrid work arrangement available.

Qualifications

2+ years of experience in sales or account management.
Positive, self-motivated with a strong phone presence.
Demonstrated persistence and follow-through on opportunities.

Responsibilities

Research new markets and develop target lists.
Generate new leads through communication and events.
Help create marketing content and design email campaigns.

Skills

Sales and account management experience

Excellent written and verbal communication

Problem-solving abilities

Team player

Interest in power and sustainability

Education

Relevant university degree

Job description

Business Development and Marketing Associate

Workbench Energy is a fast-growing software and services company specializing in electricity markets and battery asset management. We help large power users, distributed energy resources, and grid-connected resources optimize revenues, cost savings, and asset performance. Our software, tools, and experience are leading the enablement of the modern power grid.

About the Role

As Business Development and Marketing Associate, you’ll play a key role on our team by identifying new sales opportunities, supporting marketing efforts and developing strategies for entering new markets. The role will be dynamic and offer the opportunity to participate in many aspects of the company’s business development and marketing functions. Once you gain comfort with the industry and our suite of services, you will have the opportunity to fully own aspects of the marketing function and manage the complete sales cycle from introductory meeting to contract negotiation. You’ll be joining a team focused on growth, taking on a mix of projects and building unique industry experience that will lay the foundation for a successful career in the clean energy transition. We’re looking for candidates with a relevant university degree, some sales or account management experience, and a keen interest in the power sector.

Responsibilities

Research new markets and develop target lists
Generate new leads by clearly communicating sales offerings through email, phone, and in-person at industry events
Help create marketing content, social media posts and schedules
Design and execute email campaigns
Conduct high-level qualification and discovery calls with prospects
Participate in industry events and networking opportunities
Participate in the development of Workbench Energy’s marketing strategy
Support the sales team through assigned research topics and CRM system upkeep
As a member of a dynamic and entrepreneurial team, you will be involved in numerous elements of the business beyond the main responsibilities listed here

Desired Skills and Qualifications

2+ years of experience in sales or account management
Excellent written and verbal communication skills – strong phone presence
Positive, self-motivated
Demonstrated persistence, follow-through in pursuing new opportunities and nurturing long sales cycles
Passionate about power and sustainability
Thrive in a competitive environment
Proven problem-solving abilities
Team player! We are a small team, so fit is important
Certain services offered are technical in nature. Technical degree or relevant experience is a plus
Hybrid work – a combination of work-from-home and in-office
Office is downtown Toronto
On Target Earnings (Salary + Commission) $75,000-$95,000 with additional earning potential as your role expands