Brand Marketing Manager

Puig; Oakville; On-site; CAD 90,000 - 95,000; Full time

Job summary

A leading company in beauty and fashion seeks a Brand Marketing Manager to lead global marketing programs in Canada. The role involves executing brand strategies, managing marketing plans, and collaborating with various teams for successful product launches.

Benefits

Health and dental insurance

Life insurance

401K plan

Paid holidays

Generous paid time-off policy

Hybrid work environment

Qualifications

• 3-5 years of brand marketing experience, preferably in beauty.
• Superb analytical skills to translate insights into strategies.
• Strong execution and decision-making abilities.

Responsibilities

• Develop localized brand building plans and marketing strategies.
• Manage P&L for 360° marketing plans and promotional activities.
• Monitor business results and conduct market analysis.

Skills

Analytical Skills

Leadership

Communication

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

PowerPoint

Excel

Job description

The Opportunity:

The Brand Marketing Manager leads development of 360 strategy and execution of global marketing programs for the Canada market. This is achieved by collaborating closely with cross-functional business partners to build strategy briefs, communication plans, and toolkits for campaigns across multi-platform consumer engagement programs. This position aids in the development and execution of comprehensive marketing strategies in partnership with Global HQ, including all promotional activities and product launches.

What you’ll get to do:

Marketing Execution:

• Execute and develop localized brand building plans in line with division objectives, including 3-year marketing plans, new product launches, promotions, and communication strategies
• Manage P&L and execution of 360º marketing plans for each brand, encompassing above-the-line and below-the-line activities, launch calendars, promotional plans, and media implementation
• Present seasonal programs to retail partners and propose new product and promotional ideas
• Collaborate with internal and global teams to ensure business success, including sales, retail, education, demand planning, operations, and finance
• Responsible for brand/product strategy and promotional calendar growth
• Monitor and analyze business results to recommend improvement opportunities
• Prepare and deliver presentations for senior management meetings
• Ensure partnership with cross-functional teams for in-store, online, social/digital, and media activations

Communication:

• Contribute to creating brand PR and Influencer Marketing strategies
• Own projects including campaigns, playbooks & guidelines, and deliver relevant content for in-country execution
• Work with communications team on press releases, digital press releases, editorial and beauty visuals, and spokesperson identification
• Meet with influencers and external partners during events
• Build measurement into plans for benchmarking success and gaining insights
• Develop breakthrough activation strategies across channels with cross-functional teams
• Manage and track cross-functional inputs into go-to-market deliverables, ensuring cohesive strategy and timely delivery
• Foster a consumer-focused mindset aware of competition/channel influences

Analytics:

• Actively monitor and manage investments in POS materials and animations, analyzing ROI/profitability and proposing improvements
• Conduct brand and market analysis, recommending strategic decisions based on insights
• Forecast seasonal POS materials, new launches, and animation materials
• Manage product stock levels, controlling inventory and forecasts
• Conduct market research, follow up on campaigns and launches, and provide regular quantitative and qualitative reports to Senior Management
• Monitor category, competitive landscape, and consumer trends to inform strategic interventions
• Prepare documents for executive category reviews and support the use of data and analytics throughout the function

We’d love to meet you if you have

• Bachelor’s degree (preferred) in marketing or related field
• 3-5 years brand marketing experience and beauty industry-related experience required
• Superb analytical skills with the ability to communicate key insights, and translate findings into actionable business strategies
• Strong execution, leadership and consensus building/decision making skills
• Microsoft office knowledge with strong PowerPoint, and Excel skills

Compensation:

As required by Canada's salary transparency law, Working for Workers Four Act 2024, the expected base salary for this position ranges from $90,000- $95,000 annually CAD. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, BYREDO, Dr. Barbara Sturm and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.