Senior Content Marketing Manager

ProShop ERP; Canada; Remote; CAD 80,000 - 120,000; Full time

Job summary

ProShop ERP is seeking a Senior Content Marketing Manager to enhance brand storytelling and impact across customer touchpoints by leading the content strategy for its innovative ERP software for the manufacturing industry. The successful candidate will collaborate cross-functionally to develop content that drives engagement, manages organic search growth, and establishes the brand in the market.

Benefits

Comprehensive Health Benefits

Generous Retirement Savings

Paid Time Off

Competitive Compensation

Dynamic & Supportive Team

Remote Work

Winter Break

Qualifications

• 8+ years of B2B content marketing experience in SaaS, ideally with exposure to manufacturing.
• Proven ability to lead cross-functional content programs with measurable business impact.
• Strong understanding of SEO, analytics, and content attribution models.

Responsibilities

• Own and evolve the global content strategy and editorial calendar.
• Lead the creation of high-impact content across various formats.
• Manage and optimize a consistent newsletter strategy to nurture leads.

Skills

B2B content marketing

SEO

Analytics

Cross-functional leadership

Content strategy

Job description

The ProShop Mission Statement : We deliver powerful manufacturing software by deeply understanding our client's challenges in order to meaningfully improve their businesses, and in turn, their communities.

ProShop is a revolutionary ERP/MES/QMS software designed as a Digital Manufacturing Ecosystem (DME) for the metalworking and aerospace industries, including machine and fab shops. We combine extensive industry knowledge with innovative technology to enhance our clients' manufacturing processes. We’re seeking talented problem solvers and communicators who thrive on challenges to join our high-performing growing team. Our flexible, remote work environment supports work-life balance, fosters engagement, and emphasizes collaboration. We are committed to not only achieving financial success but also deeply partnering with clients to elevate their businesses. For more details, visit www.proshoperp.com

About the role:

We’re seeking a Senior Content Marketing Manager to lead our content strategy, elevate brand storytelling, and drive measurable impact across the entire customer journey. This role is ideal for a strategic thinker who combines editorial excellence with campaign fluency and cross-functional leadership.

You will drive high-impact content that resonates with technical manufacturing audiences, supports integrated campaigns, and strengthens our brand presence across all owned and earned channels.

Responsibilities:

• Content Strategy: Own and evolve the global content strategy and editorial calendar, aligned to growth priorities, product launches, and all customer journey stages.
• Content Development: Lead the creation of high-impact content (blog, video, case studies, whitepapers, email, thought leadership) in collaboration with product marketing, demand gen, and sales.
• Newsletter Ownership: Manage and optimize a consistent newsletter strategy to nurture leads and engage customers.
• SEO Optimization: Create and optimize content for organic search growth and website traffic improvements.
• Analytics & Reporting: Track, analyze, and report on content performance, providing insights and recommendations to optimize strategies.
• Market Research: Monitor industry trends, competitor content, and audience behaviors to continuously evolve our content approach.
• Social Media Collaboration: Support the distribution of organic content across company channels.
• PR Agency Management: Brief and oversee PR partners as needed.
• Executive & Thought Leadership: Ghostwrite and support C-level content for PR, social, and industry events.

Requirements:

• Must be based in Canada
• 8+ years of B2B content marketing experience in SaaS, ideally with exposure to manufacturing, compliance, or technical products
• Proven ability to lead cross-functional content programs with measurable business impact
• Experience creating content for both demand generation and customer expansion
• Strong understanding of SEO, analytics, and content attribution models
• Skilled in managing agencies, freelancers, and internal subject matter experts
• Clear communicator with a strategic mindset and collaborative leadership style

Why You’ll Love Working at ProShop:

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
• Generous Retirement Savings: We match your RRSP or 401(k) contribution up to a maximum, helping you build a secure financial future.
• Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
• Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
• Dynamic & Supportive Team: Join a high-achieving, collaborative team that values invocation, supports growth, and celebrates success together.
• Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you’d like.
• Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.

If you are interested, so are we and we invite you to apply! Assuming that it is a good fit, we will get back to you. We look forward to hearing from you!

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, or disability status.