Ecosystem Marketing Manager

WOO; Toronto; Remote; CAD 80,000 - 110,000; Full time

Job summary

WOO is seeking an Ecosystem Marketing Manager to support the growth of their brand and products. The role demands marketing expertise in the crypto sector with responsibilities spanning campaigns, collaborations, and performance analysis. Enjoy a flexible work environment with a competitive bonus structure and opportunities to engage in innovative projects within the DeFi ecosystem.

Benefits

Flexible work environment

Supportive team culture

Performance-based annual bonus

Qualifications

• 4+ years of marketing experience in the crypto space with a focus on DeFi.
• Proven track record executing successful marketing initiatives.
• Ability to thrive in fast-paced, high-autonomy environments.

Responsibilities

• Leading ecosystem-focused campaigns highlighting token utility.
• Creating integrated marketing strategies across various channels.
• Tracking and analysing performance based on data and feedback.

Skills

Marketing experience in crypto

Communication skills

Analytical skills

Education

Bachelor's degree

Tools

Twitter

Discord

Medium

YouTube

Job description

WOO operates a centralised exchange WOO X and a decentralised platform WOOFi, democratising access to top-tier liquidity and exceptional trading execution while keeping costs competitive. Our native token, $WOO offers token holders a unique position to participate, engage, and maximise the benefits of both the DeFi and CeFi ecosystem. Our team of highly talented 200 employees is located in 12 cities worldwide

Our vision is to inspire confidence, higher performance, and joy in every user. We have a mission to provide the best liquidity on the best terms. We compete not just on price execution but also on integrity, user experience, innovative tools, and global opportunities.

About the opportunity:

We are looking for an Ecosystem Marketing Managerwho can join us along this mission and vision. You’ll become an integral part of the Eco team, which takes on the task of supporting the growth of the broader WOO brand, including the token and products. This team is mainly remote and handles areas like WOO tokenomics, investor relations, fundraising and partnerships.Interested? Keep on reading!

What you’ll be working on:

• Leading ecosystem-focused campaigns that highlight the value of our offering and native token utility.
• Creating and executing integrated marketing strategies across content, product marketing, partnerships, and community channels.
• Developing compelling narratives and content (articles, threads, videos, AMAs, etc.) around token utility, liquidity, yield opportunities, and more.
• Collaborating cross-functionally with product, BD, and community teams to bring marketing initiatives to life.
• Owning the GTM and ongoing support of ecosystem upgrades, token events, and DeFi integrations.
• Sourcing and managing contributors, influencers, and partners within the DeFi and CeFi marketing landscape.
• Tracking and analysing performance, iterating based on data and ecosystem feedback.

Why work with us:

Join us in realising our vision in advancing decentralisation and leading innovation in CeFi and DeFi. Enjoy work flexibility, a supportive team, and an environment that nurtures your ideas. Plus, expect a performance-based annual bonus for all contributors at WOO

About you:

• 4+ years of marketing experience in the crypto space, with a focus on DeFi.
• Proven track record executing successful marketing initiatives at a leading DeFi protocol or infrastructure project (DEXs, yield protocols, aggregators, etc.).
• Deep understanding of crypto narratives, tokenomics, and the current DeFi and CeFi landscape.
• Exceptional written and verbal communication skills.
• Experience coordinating cross-platform campaigns across Twitter, Discord, Telegram, Mirror, Medium, YouTube, etc.
• Ability to thrive in fast-paced, high-autonomy environments.
• Comfortable working with distributed teams across time zones.

Getting the job

We're actively seeking talented individuals to join our team outside of our typical hiring schedule. This proactive approach allows us to connect with exceptional candidates like you even before specific positions become available.

On average, successful candidates go through five rounds of interviews and tests. Our hiring process begins by meeting with our People Team, who help facilitate the process of placing you in your new role. You can expect to share your experience and ideas in online video interviews with our hiring team, made up of management and potential new colleagues.

Submitting your resume now ensures that you're first in line when new opportunities arise. By doing so, you'll have a head start in the selection process and get a chance to showcase your skills and experience.

Get started on your application here!

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