Brand Campaigns Lead — Automotive Launches

Hyundai Motor Company; Markham; Hybrid; CAD 70,000 - 89,000; Full time

Benefits offered by this job

Health and dental coverage

RRSP matching

Car leasing program

Flexible start times

Paid time off

Career growth & mentoring

Tuition support

Recognition program

Maternity/Parental leave top-up

Onsite facilities

Job summary

Hyundai Canada is seeking a Brand Marketing Specialist to lead planning, development and execution of brand advertising initiatives across broadcast, print, web, CRM, retail and digital channels. You will collaborate with internal teams, agencies and cross-functional partners to ensure campaigns are delivered on time, on budget and aligned with Hyundai's brand objectives.

In this role you will manage advertising production, product launches, model year changeovers, claims management and

Qualifications

• Undergraduate degree in Marketing, Business, Communications or related discipline.

Responsibilities

• Brand Advertising & Campaign Management: execute and deliver integrated brand advertising campaigns, coordinate timelines, approvals and production schedules, work with partners to align with objectives, monitor progress.
• Advertising Production Management: lead production and delivery of advertising assets across channels, manage schedules, approvals and asset delivery, coordinate reviews with internal teams and agencies, support sponsorship assets.
• Product Marketing & Vehicle Launches: maintain launch calendar, coordinate model year changeovers, ensure accurate product information across channels, communicate updates to teams.
• Claims, Awards & Compliance: serve as Claims Lead for Brand Communications, maintain claims tracker and approvals, coordinate audits and awards submissions.
• CRM, Web & Customer Communications: support campaigns and customer communications, ensure messaging consistency across touchpoints, support mid-funnel campaigns.
• Asset Management & Brand Stewardship: manage Hyundai Global assets for Canadian market, ensure usage rights and consistency across communications.
• Budget & Project Administration: track production budgets, maintain timelines and reports, support status updates.

Skills

Marketing Knowledge

Project Management

Communication

Organization

Collaboration

Analytical Thinking

Technical Proficiency

Self-Starter

Education

Undergraduate degree in Marketing, Business, Communications or related discipline

Job description

Hyundai Canada is seeking a Brand Marketing Specialist to lead planning, development and execution of brand advertising initiatives across broadcast, print, web, CRM, retail and digital channels. You will collaborate with internal teams, agencies and cross-functional partners to ensure campaigns are delivered on time, on budget and aligned with Hyundai's brand objectives.

In this role you will manage advertising production, product launches, model year changeovers, claims management and