Brand Marketing Specialist

Hyundai Motor Company; Markham; On-site; CAD 70,000 - 89,000; Full time

Benefits offered by this job

Health and dental coverage

RRSP matching

Car leasing program

Flexible start times

Paid time off

Career growth & mentoring

Tuition support

Recognition program

Maternity/Parental leave top-up

Onsite facilities

Job summary

Hyundai Canada is seeking a Brand Marketing Specialist to lead planning, development and execution of brand advertising initiatives across broadcast, print, web, CRM, retail and digital channels. You will collaborate with internal teams, agencies and cross-functional partners to ensure campaigns are delivered on time, on budget and aligned with Hyundai's brand objectives.

In this role you will manage advertising production, product launches, model year changeovers, claims management and

Qualifications

• Undergraduate degree in Marketing, Business, Communications or related discipline.

Responsibilities

• Brand Advertising & Campaign Management: execute and deliver integrated brand advertising campaigns, coordinate timelines, approvals and production schedules, work with partners to align with objectives, monitor progress.
• Advertising Production Management: lead production and delivery of advertising assets across channels, manage schedules, approvals and asset delivery, coordinate reviews with internal teams and agencies, support sponsorship assets.
• Product Marketing & Vehicle Launches: maintain launch calendar, coordinate model year changeovers, ensure accurate product information across channels, communicate updates to teams.
• Claims, Awards & Compliance: serve as Claims Lead for Brand Communications, maintain claims tracker and approvals, coordinate audits and awards submissions.
• CRM, Web & Customer Communications: support campaigns and customer communications, ensure messaging consistency across touchpoints, support mid-funnel campaigns.
• Asset Management & Brand Stewardship: manage Hyundai Global assets for Canadian market, ensure usage rights and consistency across communications.
• Budget & Project Administration: track production budgets, maintain timelines and reports, support status updates.

Skills

Marketing Knowledge

Project Management

Communication

Organization

Collaboration

Analytical Thinking

Technical Proficiency

Self-Starter

Education

Undergraduate degree in Marketing, Business, Communications or related discipline

Job description

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Hyundai Auto Canada Corp. is located in the heart of Markham, Ontario, and is a subsidiary of the esteemed Hyundai Motor Company of Korea. We are also a thriving hub of innovation, automotive excellence, and sheer driving passion. Our journey at Hyundai Canada takes us across the entire spectrum of automobiles, from subcompacts to luxurious premium sedans and the adventurous world of sport utility and crossovers. But we're about more than just cars. We're about crafting an exceptional experience that goes beyond the road.

Here at Hyundai Canada, we don't just hire team members; we embrace a team of individuals who are the driving force behind our growth and our unique culture.We're a dynamic, fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.

WHAT YOU WILL DO

The Brand Marketing Specialist supports the planning, development and execution of Hyundai Canada's brand advertising initiatives across broadcast, print, web, CRM, retail and digital channels. Working closely with internal teams, agency partners and cross-functional stakeholders, this role helps ensure campaigns are delivered on time, on budget and aligned with Hyundai's brand objectives.

This role serves as a key lead for advertising production, product launches, model year changeovers, claims management, brand stewardship and customer-facing campaign communications. The Brand Marketing Specialist will also support production requirements for select sponsorship initiatives as needed.

HOW WILL YOU MAKE AN IMPACT

Brand Advertising & Campaign Management

• Support the execution and delivery of integrated brand advertising campaigns.
• Coordinate campaign timelines, deliverables, approvals and production schedules.
• Work with agency partners and internal stakeholders to ensure campaigns align with business objectives and launch timing.
• Monitor campaign progress and support successful execution across all channels.

Advertising Production Management

• Lead production and delivery of advertising assets across broadcast, print, CRM, web, POP and digital channels.
• Manage workback schedules, timelines, approvals and asset delivery.
• Coordinate reviews with Product Planning, Legal, CRM, PR, Events and agency partners.
• Support production requirements for sponsorship and hockey-related initiatives where advertising assets, approvals or production coordination are required.
• Ensure all materials are delivered accurately on time and within budget.

Product Marketing & Vehicle Launches

• Maintain the vehicle launch calendar and support launch readiness activities.
• Coordinate marketing-related model year changeover activities.
• Partner with Product Planning and agency teams to ensure accurate product information across all marketing channels.
• Communicate product updates and priorities to internal teams and agency partners.

Claims, Awards & Compliance

• Serve as the Claims Lead for Brand Communications.
• Maintain the claims tracker, including substantiation, usage rights and approvals.
• Coordinate claim audits and ensure compliance across all advertising channels.
• Support award submissions and implementation of award-based marketing claims.

CRM, Web & Customer Communications

• Support website and CRM content related to campaigns, launches and customer communications.
• Ensure consistency of messaging, claims and product information across customer touchpoints.
• Support the development of mid-funnel campaigns that drive product consideration.

Asset Management & Brand Stewardship

• Manage Hyundai Global assets, imagery, video content and creative tools for the Canadian market.
• Ensure internal teams and agency partners utilize approved assets and resources.
• Act as a steward of the Hyundai brand, ensuring consistency across all customer-facing communications.

Budget & Project Administration

• Track advertising production and project budgets.
• Maintain project documentation, timelines and budget reports.
• Support status reporting and project updates as required.

WHAT YOU WILL BRING TO THE ROLE

• Undergraduate degree in Marketing, Business, Communications or related discipline, or an equivalent combination of education and experience.
• 5+ years of experience in marketing, advertising or brand communications.
• Experience managing multiple projects and working with agency partners.
• Automotive industry experience is considered an asset.

• Marketing Knowledge (required): Understanding of advertising production, campaign development and integrated marketing communications.
• Project Management (required): Strong ability to manage multiple projects, timelines and stakeholders simultaneously.
• Communication (preferred): Excellent written, verbal and presentation skills.
• Organization (desirable): Highly organized with strong attention to detail and the ability to manage competing priorities.
• Collaboration (required): Ability to work effectively across departments and with external agency partners.
• Analytical Thinking (desirable): Strong problem-solving skills and ability to identify opportunities and risks.
• Technical Proficiency (required): Advanced Microsoft Office skills, including PowerPoint, Excel and Word.
• Self-Starter (desirable): Proactive, accountable and able to work independently while contributing to team objectives.

• Regular office attendance as part of Hyundai Canada's work environment.
• Occasional travel is required for productions, shoots, agency meetings, events and studio days.
• Flexibility to support key campaign launches and production timelines as needed.

OTHER DETAILS

This posting is for an existing vacancy.

Hiring Range: $70,300 - $89,000

The actual base salary offered is determined based on the successful candidate's relevant experience, skills, and competencies and considers internal equity

Starting salary is typically offered in the lower to mid portion of the range, with placement determined by the successful candidate’s skills, experience, and internal equity considerations.

Candidates with exceptional qualifications and directly relevant experience may be considered for compensation up to the maximum of the range.

WHAT HYUNDAI CANADA CAN OFFER YOU

• Be part of an Award-Winning Culture
• Access Comprehensive Health and Dental Coverage from Day One, including up to $2,500 in Mental Wellness Benefits
• Take Advantage of RRSP Matching
• Participate in an Exclusive Car Leasing Program
• Benefit from Flexible Start Times
• Receive Competitive Paid Time Off
• Explore Career Growth, Mentoring, and Tuition Support Opportunities
• Celebrate Every Contribution and Career Milestone Through Our Internal Recognition Platform and Programs
• Get Enhanced Maternity and Parental Leave Top-Up
• Enjoy an Onsite Cafeteria and Game Room at our Markham Office
• Opportunity for a Discretionary Annual Bonus Program