Automotive Digital Marketing Strategist

Stampede Toyota; Calgary; On-site; CAD 65,000 - 85,000; Full time

Benefits offered by this job

RRSP matching

Excellent workplace environment

Job summary

Stampede Toyota in Calgary is seeking a Marketing Specialist to drive digital engagement for our established dealership. You will run campaigns across Google, Facebook and Instagram, create promotions, and conduct consumer research to sharpen targeting and messaging.

You will work as a one-person department under the General Manager, using data insights to hit KPIs, and collaborate with Sales, Parts and Service to develop campaigns, events, and showroom merchandising.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3+ years experience in digital advertising and campaign management.
• Proficiency with Google Analytics, Google Ads, Facebook Business Manager.
• Proficient with WordPress website administration.
• Expert level with Adobe Creative Suite.
• Strong analytical skills for data-driven decisions.
• Excellent written and verbal communication and presentation skills.
• Strong project management with multiple campaigns.
• Creative thinking and problem-solving abilities.
• Understanding of SEO and SEM strategies.
• Automotive industry experience is a plus.
• Authorized to work in Canada.

Responsibilities

• Develop, execute, and manage digital campaigns across Google, Facebook, and Instagram.
• Monitor campaign performance and optimize to meet objectives.
• Create ad creatives and landing pages.
• Analyze consumer behavior to improve targeting.
• Develop short and long-term marketing plans.
• Coordinate with front-line staff for communications.
• Collaborate with Sales, Parts and Service on campaigns.
• Manage social media plans and engagement.
• Organize vehicle launch and promotional events.
• Produce monthly reports for management.
• Ensure CASL-compliant dealership communications.
• Maintain website updates and digital presence.
• Create print, digital, social ads as needed.
• Maintain showroom and merchandising with Sales and Parts.
• Perform ongoing website updates.

Skills

Digital marketing

Data analysis

Campaign management

Content creation

Communication skills

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Business Manager

Meta Ads Manager

WordPress

Adobe Creative Suite

Job description

Stampede Toyota in Calgary is seeking a Marketing Specialist to drive digital engagement for our established dealership. You will run campaigns across Google, Facebook and Instagram, create promotions, and conduct consumer research to sharpen targeting and messaging.

You will work as a one-person department under the General Manager, using data insights to hit KPIs, and collaborate with Sales, Parts and Service to develop campaigns, events, and showroom merchandising.