Bilingual Eastern Sales Manager

STORMTECH Performance Apparel Ltd.; Markham; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Bilingual Eastern Sales Manager to lead sales initiatives and drive revenue growth. This role involves collaborating with sales teams, managing key distributor relationships, and advocating for French-Canadian customers. The ideal candidate will possess a growth mindset, strong communication skills in both French and English, and a proven track record in sales management. Join a dynamic team where your leadership will directly impact the company's success and help expand its market share in the retail apparel sector.

Qualifications

• Minimum 3 years in a sales management role leading successful teams.
• Fluency in French and English is essential.

Responsibilities

• Drive revenue growth by owning regional sales targets.
• Build and nurture relationships with key distributor accounts.
• Conduct ongoing training and performance management for Sales Agents.

Skills

Sales Management

Bilingual Communication (French and English)

Relationship Building

Problem Solving

Presentation Skills

Microsoft Office Proficiency

Adaptability

Customer Service

Tools

Salesforce

Job description

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Nature And Scope

The Eastern Sales Manager (ESM) will report to the Canadian VP of Sales and collaborate with the Western Sales Manager and Inside Sales Manager to implement and execute sales initiatives that achieve our company objectives.

Key Responsibilities

1. Sales leadership: Act as a brand ambassador and positive leader within the organization and industry.
2. Drive revenue growth: Own the regional sales target and be responsible for executing initiatives to expand category sales and market share growth with new and current customers.
3. Account management: Build and nurture relationships with key distributor accounts and develop strategic partners for long-term growth.
4. Advocate for our French-Canadian customers to ensure a simple and trusted customer experience for all distributors in both official languages.
5. Use critical thinking and problem-solving skills to uncover challenges and provide effective solutions supporting our objectives and customers.
6. Conduct ongoing training and performance management to equip Sales Agents with necessary tools and feedback.
7. Lead monthly territory reviews, deliver data-driven insights, identify growth opportunities, and provide targeted coaching.
8. Collaborate with the Sales Management team and internal teams to achieve outlined goals.
9. Develop and communicate knowledge of Stormtech’s products, systems, and services; demonstrate proficiency in Microsoft applications.

Specific Accountabilities

1. Execute the Fiscal Action Plan and manage the performance of Eastern Sales Agents.
2. Conduct monthly performance reviews.
3. Collaborate with the Inside Sales Manager for effective team interaction.
4. Partner with the Director of Strategic Accounts to implement sales initiatives.
5. Build and sustain relationships with Sales Agents and Accounts.
6. Ensure accurate bilingual translations of marketing materials and resources.
7. Prepare and coordinate meeting materials and support sales and trade show activities.
8. Maintain and update customer profiles.
9. Manage Sales Agent budgets.
10. Align sales objectives with business goals through collaboration with marketing, finance, and operations.
11. Provide insights on industry trends, competitor strategies, and new products.
12. Participate in customer presentations and events.
13. Contribute feedback to inform sales strategies.
14. Keep accounts informed about pricing, policies, and sales tools.
15. Generate awareness of clearance items.
16. Resolve escalated issues promptly following company policies.

Language Skills

• Fluency in French and English (spoken and written) is essential.
• Use bilingual skills for customer inquiries, presentations, and support.
• Build stronger relationships with culturally and linguistically relevant assistance.

Experience Required

• Minimum 3 years in a sales management role leading successful teams.

Skills Required

• Growth mindset, adaptability, resilience.
• Excellent verbal and written communication in English and French.
• Strong presentation skills, especially on digital platforms.
• Relationship-building and outbound calling skills.
• Effective problem-solving and multitasking abilities.
• High attention to detail, prioritization, and time management.
• Self-driven, results-oriented, with strong customer service focus.
• Proficiency in Microsoft Office; Salesforce is an asset.

Additional Requirements

• Travel within territory for visits, trade shows, and meetings.
• Assist with loading/unloading crates, display setup, and merchandising at trade shows.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Retail Apparel and Fashion