B2B Tech Marketing Specialist for Engineering & Software

ENA2 Innovative Consulting Inc.; Calgary; On-site; CAD 52,000 - 55,000; Full time

Benefits offered by this job

Health benefits

Paid vacation

Bonus potential

Job summary

ENA2 Innovative Consulting Inc. in Calgary, Alberta is seeking a Digital Marketing Specialist with B2B technical marketing experience to support SEO, paid advertising, content development, and demand generation for engineering consulting, simulation software, and training services.

You will translate complex engineering content into customer-friendly marketing materials and collaborate with engineering, software, sales, and business teams to optimize campaigns and lead generation.

Qualifications

• 3+ years of professional digital marketing experience in B2B tech.
• Experience with SEO, keyword research, PPC, and digital campaigns.
• Experience with Google Ads/Analytics/Search Console to monitor performance.
• Experience marketing engineering/simulation software and B2B content.
• Ability to collaborate with engineering, software, sales and business teams.

Responsibilities

• Plan and manage digital marketing campaigns via Google Ads, LinkedIn, email, and website.
• Conduct keyword, competitor, market research for engineering services.
• Develop and optimize technical marketing content (pages, case studies, blogs, newsletters).
• Translate complex technical info into clear customer-facing content with engineers.
• Manage website UX, SEO, metadata, internal links, and landing pages.
• Analyze Google Ads, Analytics, Search Console, traffic and ROI.
• Support lead-gen and demand-gen initiatives for engineering services and software.
• Collaborate with cross-functional teams to gather accurate technical information.
• Perform other related duties.

Skills

SEO

Keyword research

PPC

Campaign management

English communication

Education

Marketing degree

Engineering background

Tools

Google Ads

Google Analytics

Google Search Console

WordPress Elementor

Adobe Photoshop

Adobe Premiere Pro

Job description

ENA2 Innovative Consulting Inc. in Calgary, Alberta is seeking a Digital Marketing Specialist with B2B technical marketing experience to support SEO, paid advertising, content development, and demand generation for engineering consulting, simulation software, and training services.

You will translate complex engineering content into customer-friendly marketing materials and collaborate with engineering, software, sales, and business teams to optimize campaigns and lead generation.