Content Marketing Strategist

Dynamic Source Manufacturing Inc.; Calgary; On-site; CAD 55,000 - 62,000; Full time

Benefits offered by this job

Competitive Compensation

Free Parking

Job summary

Dynamic Source Manufacturing Inc. is looking for a Marketing Specialist to elevate their brand presence and engage customers. You will develop marketing campaigns, create compelling content, and analyze performance metrics, working in a collaborative environment focused on innovation and customer success. A post-secondary degree and relevant experience in B2B marketing are required.

Qualifications

• 3+ years of experience in a B2B marketing role, preferably in manufacturing.
• Strong copywriting and content development skills.
• Familiarity with electronics manufacturing or industrial sectors is an asset.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Manage and optimize DSM’s digital presence.
• Analyze and report on marketing performance metrics.

Skills

Proficiency in marketing automation tools

Copywriting skills

Video editing experience

Project management

Digital analytics

Education

Post-secondary degree in Marketing, Communications, Business

Tools

Adobe Creative Suite

HubSpot

Job description

Direct message the job poster from Dynamic Source Manufacturing Inc.

Senior Business Development Manager | Strategic Business Leader | Growth Specialist | Entrepreneur

Imagine joining a team that has played a key role in bringing cutting-edge electronic products to market across diverse industries. At Dynamic Source Manufacturing (DSM), we provide customized electronic manufacturing solutions to industries like automotive, GPS, energy, communications, industrial, security, and defense. With two world-class facilities in Calgary, Alberta, and Tempe, Arizona, we are committed to innovation, quality, and customer success.

As we enter our next phase of growth, we are seeking a Marketing Specialist to help elevate DSM’s brand presence, enhance customer engagement, and drive lead generation. This role offers an exciting opportunity to contribute to strategic marketing initiatives, working closely with cross-functional teams to amplify DSM’s industry leadership and growth trajectory. If you have a passion for B2B marketing, content creation, and digital strategy, this is your chance to make an impact!

KEY RESPONSIBILITIES:

• Develop and execute multi-channel marketing campaigns to generate leads and increase brand awareness in target industries.
• Create compelling and informative content (website copy, blog articles, case studies, whitepapers, email campaigns, and social media posts) that position DSM as an industry leader.
• Manage and optimize DSM’s digital presence, including website updates, SEO strategies, paid media campaigns, and social media marketing.
• Collaborate with the sales team to develop marketing collateral (brochures, presentations, trade show materials) to support business development efforts.
• Plan and coordinate DSM’s presence at trade shows and industry events, ensuring brand consistency and engagement with potential customers.
• Analyze and report on marketing performance metrics using CRM and marketing automation tools to refine strategies and improve results.
• Support internal and external communications, including PR initiatives and stakeholder engagement strategies.
• Contribute to the internal DSM team culture by developing content and materials for internal newsletters, the DSM Social Club, employee events, and other engagement initiatives.
• Assist in the planning and execution of staff and customer-focused events, ensuring a positive and professional brand experience.

KEY QUALIFICATIONS:

Education & Experience

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field.
• 3+ years of experience in a B2B marketing role, preferably in manufacturing, technology, or related industries.
• Experience with digital marketing platforms and content creation, including video editing.
• Familiarity with electronics manufacturing or industrial sectors is an asset.

Skills

• Proficiency in marketing automation tools, CRM systems (HubSpot is an asset), and digital analytics platforms.
• Strong copywriting and content development skills.
• Ability to create visually engaging marketing materials using design tools (Adobe Creative Suite, Canva, etc.).
• Video editing experience is an asset.
• Excellent communication, organization, and project management skills.
• Strategic thinker with a creative mindset, results-driven approach, and strong self-motivation.

WHY CHOOSE DSM:

At DSM, our team members thrive in a collaborative and inclusive environment with knowledgeable colleagues dedicated to innovation, performance excellence and exceptional customer service. Enjoy an engaging workplace with events throughout the year and the opportunity to work alongside a results-driven team dedicated to enhancing customer-focused electronics manufacturing.

DSM is an equal opportunity employer valuing diversity in the workplace, and we invite you to apply today. We look forward to receiving your resume and cover letter.

WHAT WE OFFER:

• Competitive Compensation
• Free Parking

If you possess the above qualifications and are looking for a new opportunity to advance your career within a successful and growing organization, we want to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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