Marketing Specialist

Taleo Project Services Inc; Calgary; On-site; CAD 60,000 - 85,000; Full time

Job summary

Taleo Client is seeking a Marketing Specialist to join their team. This role focuses on turning marketing strategies into measurable results through hands‑on execution across multiple channels, events, and digital content.

The successful candidate will collaborate with sales, product, and internal stakeholders to deliver brand‑aligned campaigns, lead generation, and business growth while managing budgets and performance analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years of B2B marketing experience, ideally in a multi‑channel marketing role.
• Experience managing digital marketing campaigns, paid advertising, and social media platforms.
• Strong writing, content development, and communication skills.
• Experience creating sales collateral and collaborating with sales teams.
• Strong organizational skills with the ability to manage multiple projects and competing priorities.
• Familiarity with marketing automation platforms, CRM systems, Google Analytics, SEO, and digital advertising tools is considered an asset.
• Experience within the Canadian energy industry is considered an asset.

Responsibilities

• Develop and execute multi‑channel marketing campaigns to generate qualified leads.
• Plan and coordinate industry events, sponsorships, and other marketing initiatives.
• Manage website content and updates, ensuring consistency with brand standards and SEO best practices.
• Oversee corporate social media channels, including content creation, scheduling, and engagement.
• Plan and execute paid digital campaigns across social media, search, and display platforms.
• Develop and manage email marketing campaigns and lead nurturing initiatives.
• Coordinate with media partners, publications, and external agencies on advertising and sponsored content.
• Create and maintain sales and marketing materials, including presentations, brochures, case studies, proposals, and other collateral.
• Collaborate with sales and product teams to support marketing initiatives, product launches, and customer communications.
• Monitor marketing performance, analyze campaign results, and recommend improvements.
• Manage marketing budgets and provide regular reporting on marketing activities and expenditures.

Skills

Strong writing

Content development

Communication

Multi-channel marketing

Project management

Sales collateral development

Education

Bachelor's degree in Marketing/Communications

Tools

Marketing automation platforms

CRM systems

Google Analytics

SEO

Digital advertising tools

Job description

A Taleo Client is seeking a Marketing Specialist to join their team. This is an exciting opportunity for a creative, hands‑on marketing professional who enjoys managing a variety of initiatives and turning marketing strategies into results.

The successful candidate will be responsible for executing multi‑channel marketing campaigns, coordinating industry events, managing digital and social media channels, and developing content that supports brand awareness, lead generation, and business growth. Working closely with sales, product, and other internal stakeholders, this individual will play a key role in supporting the organization’s marketing objectives.

Key Responsibilities

• Develop and execute multi‑channel marketing campaigns to generate qualified leads and support business development.
• Plan and coordinate industry events, sponsorships, and other marketing initiatives.
• Manage website content and updates, ensuring consistency with brand standards and SEO best practices.
• Oversee corporate social media channels, including content creation, scheduling, and engagement.
• Plan and execute paid digital campaigns across social media, search, and display platforms.
• Develop and manage email marketing campaigns and lead nurturing initiatives.
• Coordinate with media partners, publications, and external agencies on advertising and sponsored content.
• Create and maintain sales and marketing materials, including presentations, brochures, case studies, proposals, and other collateral.
• Collaborate with sales and product teams to support marketing initiatives, product launches, and customer communications.
• Monitor marketing performance, analyze campaign results, and recommend improvements.
• Manage marketing budgets and provide regular reporting on marketing activities and expenditures.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Minimum 3 years of B2B marketing experience, ideally in a multi‑channel marketing role.
• Experience managing digital marketing campaigns, paid advertising, and social media platforms.
• Strong writing, content development, and communication skills.
• Experience creating sales collateral and collaborating with sales teams.
• Strong organizational skills with the ability to manage multiple projects and competing priorities.
• Familiarity with marketing automation platforms, CRM systems, Google Analytics, SEO, and digital advertising tools is considered an asset.
• Experience within the Canadian energy industry is considered an asset.

Ideal Candidate

• A proactive, hands‑on marketer who can independently