Digital Marketing Specialist

ENA2 Innovative Consulting Inc.; Calgary; On-site; CAD 52,000 - 55,000; Full time

Benefits offered by this job

Health benefits

Paid vacation

Bonus potential

Job summary

ENA2 Innovative Consulting Inc. in Calgary, Alberta is seeking a Digital Marketing Specialist with B2B technical marketing experience to support SEO, paid advertising, content development, and demand generation for engineering consulting, simulation software, and training services.

You will translate complex engineering content into customer-friendly marketing materials and collaborate with engineering, software, sales, and business teams to optimize campaigns and lead generation.

Qualifications

• 3+ years of professional digital marketing experience in B2B tech.
• Experience with SEO, keyword research, PPC, and digital campaigns.
• Experience with Google Ads/Analytics/Search Console to monitor performance.
• Experience marketing engineering/simulation software and B2B content.
• Ability to collaborate with engineering, software, sales and business teams.

Responsibilities

• Plan and manage digital marketing campaigns via Google Ads, LinkedIn, email, and website.
• Conduct keyword, competitor, market research for engineering services.
• Develop and optimize technical marketing content (pages, case studies, blogs, newsletters).
• Translate complex technical info into clear customer-facing content with engineers.
• Manage website UX, SEO, metadata, internal links, and landing pages.
• Analyze Google Ads, Analytics, Search Console, traffic and ROI.
• Support lead-gen and demand-gen initiatives for engineering services and software.
• Collaborate with cross-functional teams to gather accurate technical information.
• Perform other related duties.

Skills

SEO

Keyword research

PPC

Campaign management

English communication

Education

Marketing degree

Engineering background

Tools

Google Ads

Google Analytics

Google Search Console

WordPress Elementor

Adobe Photoshop

Adobe Premiere Pro

Job description

ENA2 Innovative Consulting Inc. is seeking a Digital Marketing Specialist with B2B technical marketing experience to support the company's digital marketing activities for engineering consulting, simulation software, and technical training services.

The role combines SEO, paid advertising, technical content development, website management, lead generation, and demand generation. The successful candidate must be able to understand complex engineering and software subject matter and translate it into clear, accurate, customer-facing marketing content while collaborating with engineering, software, sales, and business teams.

About ENA2

ENA2 Innovative Consulting Inc. is an engineering firm specializing in engineering consulting services, engineering and simulation software solutions, and technical training.

Employment Type Permanent, Full-Time

Location Calgary, Alberta

Work Schedule Monday to Friday

Working Hours 7.5 hours/day · 37.5 hours/week

Work Arrangement Primarily office-based

Language of Work English

Business Address Suite 970, 300 – 5th Avenue S.W.
Calgary, AB T2P 3C4

What You'll Do

Key Responsibilities

Support the planning, execution, measurement, and optimization of digital marketing initiatives for ENA2's technical service and software offerings.

• Digital Marketing Campaigns Plan, implement, and manage digital marketing campaigns through Google Ads, LinkedIn, email marketing, and the company website to support qualified lead generation and business development.
• Research and Insights Conduct keyword, competitor, market, industry, and target-audience research for engineering consulting, simulation software, and technical training services.
• Technical Marketing Content Develop, update, and optimize technical marketing content, including service pages, case studies, blogs, landing pages, newsletters, brochures, and other digital materials.
• Technical Communication Translate complex engineering and software information into clear, accurate, customer-focused marketing content in collaboration with engineering and software specialists.
• SEO and User Experience Manage and optimize website content, page structure, on-page SEO, metadata, internal linking, landing pages, mobile usability, and user experience.
• Analytics and Performance Analyze Google Ads, Google Analytics, Google Search Console, website traffic, search visibility, campaign performance, lead quality, conversions, and marketing ROI.
• Lead and Demand Generation Support B2B lead-generation and demand-generation initiatives for engineering services, simulation software solutions, and technical training.
• Cross-Functional Collaboration Coordinate with engineering, software, technical sales, and business teams to gather accurate technical information for customer-facing marketing materials.
• Other Related Duties Perform other related duties as required.

Required Qualifications

What We're Looking For

The following are requirements for the position. Please review them before applying.

• University degree or college diploma in marketing, business, communications, engineering, or another technical discipline relevant to the position.
• Minimum 3 years of professional digital marketing experience, including B2B technical marketing experience in engineering consulting, industrial services, engineering software, simulation software, or a closely related technical field.
• Hands-on experience with SEO, keyword research, paid search/PPC, and digital campaign management.
• Experience using Google Ads, Google Analytics, and Google Search Console to monitor and evaluate website and campaign performance.
• Experience with engineering or simulation software products (including products from vendors such as Dassault Systèmes) and the ability to understand and market complex technical software solutions.
• Experience developing technical marketing materials such as service pages, case studies, blogs, landing pages, newsletters, or similar B2B content.
• Experience working with engineering, software, technical sales, or other technical subject-matter experts to develop customer-facing marketing content.
• Ability to work independently and collaborate effectively in a multidisciplinary team environment.
• Excellent written and verbal English communication, analytical, and organizational skills.

Additional Assets

Preferred Qualifications

These qualifications are considered assets and are separate from the required qualifications above.

• Experience with WordPress Elementor or similar website page-building tools.
• Experience with CRM-supported lead generation, demand generation, and sales enablement.
• Familiarity with the SIMULIA portfolio or other engineering simulation software.
• Experience with content creation tools such as Adobe Photoshop and Adobe Premiere Pro.
• Relevant engineering-software, industrial-sector, or technical product training and certifications.

Employment Package

Compensation & Benefits

Compensation and benefits specified for this position.

Hourly Wage CAD $38.00–$40.00

Per hour, depending on experience.

Health Benefits Medical & Dental

Extended medical and dental benefits.

Paid Vacation 10 Business Days

Paid vacation annually.

Employment Permanent, Full-Time

37.5 hours per week, Monday to Friday.

Additional Compensation: A discretionary performance bonus may be awarded at the employer's discretion; it is not guaranteed.