B2B SaaS Content & Communications Lead — Equity

HRB; Toronto; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision, and paramed­

Equity stake

Job summary

HRB is seeking a Content Marketing & Communications Manager for a full-time, in-office role in downtown Toronto. You will shape the voice of a market-leading SaaS in private lending, crafting engaging content and driving brand visibility across channels.

You will manage articles, social media, email campaigns, and case studies, while collaborating with leadership to influence product messaging and industry engagement. This role rewards initiative, independence, and high performance.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, business, or related field.
• 2+ years of content marketing, social media management, or email marketing.
• Exceptional writing and storytelling skills.
• Proficiency with social media platforms and digital marketing tools.
• Experience with email marketing software (HubSpot, Mailchimp) is a plus.
• Strong research and analytical skills.
• Experience in B2B SaaS, finance, or private lending is an asset.

Responsibilities

• Own and execute content strategy across multiple platforms.
• Research and write engaging articles, essays, and thought leadership on private lending.
• Distill content into social media posts (text, video, infographics).
• Develop case studies from existing customers to showcase impact.
• Create and manage email marketing campaigns focused on product features and benefits.
• Launch and curate an email newsletter with industry news and insights.
• Update website with fresh content, blog posts, and customer resources.
• Manage profiles on review platforms (Capterra, G2, etc.) and run paid social campaigns.
• Engage with industry discussions to enhance brand visibility and secure media features.

Education

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field

Tools

HubSpot

Mailchimp

Job description

HRB is seeking a Content Marketing & Communications Manager for a full-time, in-office role in downtown Toronto. You will shape the voice of a market-leading SaaS in private lending, crafting engaging content and driving brand visibility across channels.

You will manage articles, social media, email campaigns, and case studies, while collaborating with leadership to influence product messaging and industry engagement. This role rewards initiative, independence, and high performance.