B2B SaaS Marketing Specialist | Flexible Hours & Growth

LBMX; London; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Health spending account

Employee assistance program

Vacation and personal days

GRSP contributions

Flexible summer hours

Education subsidies

Parental leave top-up

Home office allowance

Job summary

LBMX, a London, Ontario-based SaaS company, is seeking a Marketing Specialist to grow its brand presence and pipeline through content, demand generation, social media, and events. You will craft content, nurture leads, support the Accelerate executive summit, and collaborate with the CRO and sales to drive revenue.

You will plan campaigns, manage marketing automation, and build compelling sales assets while maintaining LBMX's brand voice across channels.

Qualifications

• 2–4 years of experience in a marketing role, ideally in B2B software, SaaS, or a related industry.
• Strong writing and editing skills with a portfolio of content.
• Hands-on experience with demand generation tools and CRMs.
• Comfort managing social channels and analyzing performance data.
• Basic video editing skills and an eye for engaging content.
• Excellent project management and ability to juggle campaigns and deadlines.

Responsibilities

• Plan, write, and publish content across blogs, case studies, white papers, and web copy for buying groups, suppliers, and retailers.
• Maintain LBMX's content calendar and ensure cadence aligned to campaigns.
• Keep messaging consistent with LBMX's brand voice and market positioning.
• Build multi-channel demand generation campaigns to drive qualified leads for sales.
• Manage marketing automation and CRM workflows and report on campaign performance.
• Collaborate with leadership to align campaigns with revenue targets and accounts.
• Own LBMX's LinkedIn presence and monitor social performance for engagement.
• Create and maintain sales collateral and partner with sales to keep materials sharp.

Skills

Content writing

Campaign management

Demand generation

Social media marketing

Video editing

Project management

Marketing automation

CRM tools

Collaboration with sales

Live events support

Tools

HubSpot

Marketo

Salesforce

Premiere Pro

Job description

LBMX, a London, Ontario-based SaaS company, is seeking a Marketing Specialist to grow its brand presence and pipeline through content, demand generation, social media, and events. You will craft content, nurture leads, support the Accelerate executive summit, and collaborate with the CRO and sales to drive revenue.

You will plan campaigns, manage marketing automation, and build compelling sales assets while maintaining LBMX's brand voice across channels.