B2B Exec Content Lead

Hat Tip; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A growing content marketing agency in Toronto is seeking a B2B Content Lead to develop and manage social content strategies for their clients. The candidate will oversee a team of writers and ensure quality content delivery while adapting strategies based on client needs. Ideal applicants understand B2B SaaS and can thrive in a dynamic environment. A portfolio showcasing previous work is required to demonstrate expertise in social media content creation.

Qualifications

• Experience managing social media content and strategies.
• Portfolio demonstrating effective content creation.
• Ability to work in a fast-paced environment.

Responsibilities

• Concept social strategies for founders.
• Draft and edit LinkedIn content for clients.
• Adapt content strategies based on analytics.
• Conduct content interviews with clients.
• Draft compelling content prompts to ask clients during transcribed interviews.
• Run content interviews with clients to generate high-quality source material.
• Collaborate 1:1 with the founder to deliver excellent client service.

Skills

Content strategy development

LinkedIn content creation

Editing and proofreading

Client relationship management

B2B SaaS knowledge

Startup marketing

Tools

LinkedIn

Analytics

Job description

Hat Tip builds founder-led content motions for Seed stage to Series B startups, as well as $3-10M+/year marketing agencies.

In the past 12 months, we've grown from a solo founder to a team of 2 FTEs and 4 contractors. We now serve 15 clients (backed by YC, a16z, Accel Ventures, + more), and are growing fast.

To support that growth, we're looking for a B2B Content Lead to own strategy and editing, while managing a team of writers (full-time and contractors) to ensure we deliver impeccable service.

NOTE: You will be asked to complete a ~30-minute trial if you are shortlisted. Please do not apply if you are not willing to do so.

Responsibilities

• Concept social strategies for founders based on their product/service, ICP, and company positioning.
• Draft LinkedIn content based on content interviews, podcasts, and other written source material from Founders.
• Edit LinkedIn content to ensure each post is valuable, well-structured, and compelling.
• Adapt client content strategies based on weekly analytics reporting.
• Draft compelling content prompts to ask clients on transcribed "content interviews".
• Run "content interviews" with clients to generate high-quality source material.
• Work 1:1 with our founder to deliver a fantastic client service.

You're A Great Fit If

• You consider yourself "chronically online"
• You read the DTC X timeline for fun
• You have a portfolio of social content you can point to
• You can handle multiple clients worth of work, on the go, and in a fast-paced environment.
• You understand B2B SaaS, Martech, startup trends, news, and vernacular.