Product Marketing Specialist - B2B SaaS (Hybrid)

Payworks Inc.; Calgary; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Health Spending Account

Employer pension contributions

Professional development opportunities

Volunteer days (two paid days)

Job summary

Payworks Inc. is searching for a Marketing Specialist (Product) to translate product specs into buyer-centric messaging for the Canadian market. You’ll draft launch communications, create client-focused content, and maintain consistent positioning across channels.

The role emphasizes writing-first tasks, collaboration with Product Marketing and Sales, and leveraging AI tools to scale content while maintaining quality. A hybrid work model and growth opportunities are offered.

Qualifications

• 2–4 years of experience in marketing communications, content creation, product marketing, or a related B2B role.
• Excellent writing and editing skills with the ability to translate technical product information into buyer-centric messaging.
• Strong strategic communication instincts and ability to adapt tone per channel.

Responsibilities

• Craft product & launch communications — translate technical specs into buyer-centric messaging and draft launch communications, notes, and release content.
• Support expansion & client content — write messaging that shows why clients should adopt additional solutions, create guides and webinar copy.
• Maintain messaging systems — update product positioning docs, buyer personas, and messaging frameworks across web, email, sales tools, and client communications.
• Enable the field — assist with webinar programming, slide decks, and demo materials reflecting current positioning and launches.
• Work smarter with AI — use AI tools to accelerate drafts, refine messaging, and build reusable content templates.

Skills

Marketing communications

Product marketing

B2B marketing

Content creation

Writing skills

Collaboration

Education

Post-secondary education in Marketing

Tools

Salesforce

Highspot

Asana

Monday.com

Job description

Payworks Inc. is searching for a Marketing Specialist (Product) to translate product specs into buyer-centric messaging for the Canadian market. You’ll draft launch communications, create client-focused content, and maintain consistent positioning across channels.

The role emphasizes writing-first tasks, collaboration with Product Marketing and Sales, and leveraging AI tools to scale content while maintaining quality. A hybrid work model and growth opportunities are offered.